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Polycor: The Stone Giant You've Never Heard Of
How a $105M revenue company dominates natural stone with 60+ quarries
While tech startups chase digital disruption, Polycor quietly extracts $105M annually from the earth by owning the physical infrastructure that makes luxury architecture possible. They control 60+ exclusive quarries—creating a moat that no SaaS company can replicate.
"In an era of cloud computing, Polycor's moat is literally made of rock."
The Real Estate of Stone
Polycor isn't just selling slabs—they're selling geological exclusivity. When architects specify 'Indiana Limestone' or 'Soapstone' for landmark projects, Polycor controls the supply chain from quarry to job site. Their 298 employees manage a vertically integrated operation that tech companies spend billions trying to replicate in software.
The SEO Quarry
With 29,693 monthly visits and 59% coming from organic search, Polycor has mastered content marketing for a commodity business. Ranking for 'La Grande Arche' (260 searches/month) and 'DIY soapstone countertops' (200/month) shows sophisticated funnel strategy—capturing both prestige architects and weekend renovators.
The company's leadership team reads like a stone industry dream team: CEO Patrick Perus, SVP Alexandra Niedbalski driving business development, and Louis-Xavier Labrosse managing North American granite finance. This isn't a startup pivot—it's generational expertise monetized at scale.
- Owns the entire supply chain: 60+ quarries = zero supplier dependency
- Dual-market capture: $100M+ projects AND DIY countertop market
- Brand moat: 'Indiana Standard Buff' is a specification, not a commodity
- Geographic arbitrage: Canadian HQ with US revenue dominance
The Ultimate Bootstrapped Unicorn
298 people generating $105M with rocks. No funding rounds. No pivots. Just stone.
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Natural Stones: Granites, Marble, Limestones, Soapstone | Polycor
Discover iconic natural stones from 60+ exclusive quarries. Perfect for architectural projects, urban landscaping, and more.
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About polycor.com
Discover iconic natural stones from 60+ exclusive quarries. Perfect for architectural projects, urban landscaping, and more.
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polycor.com uses 25 technologies across their website including HSTS, PHP, Contentful, WordPress, and more.
Security
HSTS
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PHP
CMS
Contentful, WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel
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Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
polycor.com receives approximately 29.7K monthly visitors and ranks #830,143 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:29 on the site.
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