polyflor.com
Get leads like Polyflor — and thousands more
Build targeted lists by tech stack, traffic, and more
Polyflor: The Industrial Giant Hiding in Plain Sight
A $99M revenue flooring manufacturer with a Trustpilot score that tells a story
Polyflor isn't just selling vinyl flooring—they're engineering heavy-duty surfaces for airports, hospitals, and warehouses while flying almost entirely under the digital radar. With nearly $100M in revenue and a website that looks like it was built in 2012, they're a fascinating case study in industrial B2B that doesn't need flashy UX to move product.
"Polyflor proves that in heavy industry, product quality beats digital polish every single time."
The B2B Reality Check
With only 59K monthly visits and a Trustpilot rating of 1.6/5 from just 29 reviews, Polyflor operates in a world where customer relationships are forged through spec sheets and trade shows, not online reviews. Their traffic is 34% direct—meaning contractors and architects are typing their URL directly, a sign of deep industry entrenchment that no SEO agency could ever buy.
The SEO Paradox
Despite ranking for 980 monthly searches for their brand name, Polyflor's organic strategy is surprisingly basic. They rank for niche terms like 'camaro glue down lvt' (230 searches) and 'polyflor orient grey' (180 searches), but miss massive opportunities in broader categories. Their top keyword is actually 'polyfloor' with 500 monthly searches—a misspelling they haven't fully captured.
The tech stack tells a story of cost-conscious pragmatism. They're running jQuery with Bootstrap and Tailwind CSS simultaneously—a Frankenstein setup that suggests years of patchwork development rather than strategic digital investment. This isn't a startup; it's an industrial manufacturer that treats its website as a digital brochure, not a growth engine.
- Revenue per employee: ~$353K—exceptionally high for manufacturing
- Traffic concentration: 49% from undefined geographic sources suggests tracking issues or heavy B2B channel sales
- Export focus: Directors include Export Sales Director, indicating international reach
- No social profiles: Zero social media presence in the data suggests trade-only marketing
The Ultimate Industrial Playbook
Polyflor doesn't need to be digital-first because they're product-first. For investors and founders, this is a masterclass in building a business where quality and relationships trump flashy marketing. Their 1.6-star rating isn't a bug—it's proof they're serving a niche industry that doesn't care about online reviews.
What tech stack does Polyflor use?
How much traffic does Polyflor get?
Traffic & Engagement
Traffic Sources
Where is Polyflor's audience located?
What keywords does Polyflor rank for?
5 keywordsHow is Polyflor's SEO?
Meta Tags
Polyflor | Polyflor
H1 Tags
Schema Types
What is Polyflor's revenue?
Who works at Polyflor?
Loading leads...
What do customers think of Polyflor?
Polyflor
Categories
Activity & Engagement
Contact Information
Reviews (20)
very hard wearing flooring
We had a poly floor fitted and it has been a godsend, we had it done because of the ease of cleaning after the dogs. And after it was fitted my partner decided they wanted a new kitchen, the old kitchen was dragged across it, and it still looked good, in my opinion this stuff is very hard wearing
Got polyflor Camaro dry back fitted to…
Got polyflor Camaro dry back fitted to lounge and expona fitted to kitchen/ diner and it looks amazing. Excellent price. Highly recommend
Camaro Dryback floor…
Just had some Camaro Dryback vinyl tiles fitted with a floor comany and it's amazing so hard wearing and durable. It was a difficult decision to make what to have as large family and a messy dog so pleased that I picked Polyflor..
Pleased with floor - at first!
At the beginning I was very please with the flooring. It was purchased to cover from the front to back entrance including large kitchen and conservatory. The areas with windows became the problem. I am not niave enough to not expect some fading but it was excessively bleached and changed the tiles from beige to grey and lilac! Rep from PF visited, he was very nice and accepted the issue of colour change, he took away a spare tile to be examined. Result after 8 week wait was no acceptance of fault on their part. Blamed the sun, of course! They shouldn't advertise to be used in conservatories. Stay clear!!
DO NOT BUY
Title: My Experience With Polyflor Camaro Rigid Core PUR Bianco Oak 4137 and After-Sales Support I am sharing my personal experience with the Polyflor Camaro Rigid Core PUR Bianco Oak 4137 flooring purchased from Oakleigh Flooring Ltd. I chose this product to buy from Oakleigh Flooring Ltd because the price was competitive and, in an effort to provide additional protection, I installed an extra layer of underlay. Approximately one year after installation, I began to notice the top surface (“skin”) of the flooring peeling away. My first complaint was made to Oakleigh Flooring Ltd, as the retailer. Their response was that, because I had installed an additional underlay, the product guarantee was void under their terms and conditions. I was not satisfied with this explanation, as no clear technical reason was provided. I then contacted the manufacturer, Polyflor. Their representative visited my property to inspect the flooring. During the visit, they did not identify any obvious cause for the peeling and took a sample of the underlay for further technical assessment. I was also asked to provide information about the flooring installer, which I declined at that stage. The technical report I later received did not provide a definitive cause for the issue. The conclusion again focused on the presence of additional underlay as grounds for voiding the guarantee. I subsequently contacted the professional flooring company who carried out the installation, and they stated that, in their view, the use of additional underlay would not normally cause the floor’s surface to peel. As the explanations provided to me did not resolve the matter, I sought legal advice. My solicitor is now handling the case and has arranged for an independent assessment by another flooring specialist. I have incurred losses of more than £2,000 due to the issue and the dispute over responsibility. At this point, I am pursuing the matter through the appropriate legal channels. My intention is simply to recover my reasonable costs if the independent expert’s findings support my position. I hope that a fair outcome can be reached. This review reflects my personal experience only.
Frequently Asked Questions about Polyflor
What is Polyflor's Revenue?
How fast is Polyflor growing?
What technologies does Polyflor use?
Who are Polyflor's competitors?
What do customers think of Polyflor?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Polyflor?
Contact Information
Export polyflor.com Data
Download the complete tech stack, analytics, leads, and company data for polyflor.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About polyflor.com
Company Overview
Contact polyflor.com
Email Addresses
Phone Numbers
Technology Stack
polyflor.com uses 18 technologies across their website including reCAPTCHA, Drupal, cdnjs, and more.
Security
reCAPTCHA
CMS
Drupal
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
E-commerce & Payments
Stripe
Traffic & Audience
polyflor.com receives approximately 59.3K monthly visitors and ranks #532,999 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:53 on the site.
The majority of polyflor.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is polyflor.com?
What technologies does polyflor.com use?
How do I contact polyflor.com?
How popular is polyflor.com?
Related Searches
This page provides publicly available information about polyflor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit polyflor.com directly at https://polyflor.com.