popsa.com
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Popsa: The Anti-Cloud Photo Revolution
How 81 people are turning digital chaos into physical memories at $20M revenue
In a world where 4.1 billion photos are taken daily and lost to the digital void, Popsa is building a $20M empire by doing something radical: making physical prints as effortless as scrolling. With 411K monthly visitors and 120K+ 5-star reviews, they're not just selling photo books—they're monetizing nostalgia.
"Popsa proves that in a digital-first world, the most valuable memories aren't stored in the cloud—they're held in your hands."
The Product-Led Growth Playbook
With 81 employees generating $20.3M in revenue, Popsa achieves an impressive $250K+ revenue per employee—leaner than most SaaS companies. Their secret? A frictionless product that requires zero design skills. The 46% organic traffic share (vs 41% direct) reveals a product so sticky that users actively search for it, not just stumble upon it. This isn't marketing-led growth; it's product-led virality.
The SEO Moat They're Building
Popsa ranks for 'photo books' (41K monthly searches) but competes against giants like 'ifolor' (86K searches). Their genius move? Capturing branded intent ('popsa' = 22K searches) while building adjacent category authority. With 25 technologies detected including PWA capabilities and lazy loading, they're optimizing for speed and retention. The 25.8% traffic share from 'undefined' countries suggests either tracking issues or an emerging global footprint—likely the latter given their multi-country strategy.
The company's leadership team is lean and focused: CEO Liam Houghton leads from the front with a commercial-heavy team (Head Commercial Trading, Head Retention, Director of Growth Marketing). This isn't a company building features—it's a company building a habit. With 120,851 Trustpilot reviews at 4.4/5, they've achieved scale without sacrificing quality, a rare feat in physical product fulfillment.
- Revenue per employee: ~$250K (exceptional for physical goods)
- 46% organic traffic = product-market fit, not paid acquisition dependency
- 120K+ reviews = social proof at scale
- PWA tech stack = mobile-first, app-like experience without app store fees
Popsa is the blueprint for modern DTC physical products
They've turned a commoditized market (photo printing) into a tech-enabled experience with 81 people. The real question isn't how they grew—it's why every other photo company hasn't copied their playbook.
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Open Graph Image
https://a.storyblok.com/f/284216/1800x945/5470c71f15/popsa_opengraph_en-us.png
Meta Tags
Smart Technology For Photo Printing Your Memories | Popsa
Don't lose your photos to the cloud – print them like a pro. Create personalized photo products in minutes. No design skills needed.
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Reviews (20)
Would definitely use again and recommend to others
I admit I am not the brightest when trying to design personalised photo products from my phone/laptop. Popsa made my experience enjoyable and easy to use. Can't wait to receive my 2025 photo album.
New trial
Well so far so good yet to receive finished product very easy to use
Just prepared my 5th annual photo book
Just prepared my 5th annual photo book. It is so easy and user friendly with all the right options available. And rhe quality is perfect, thank you.
Love your books
Love your books. Just ordered two more and they are great.
Pops app review
The app was easy in the fashion it progresses. However it was slow when trying to edit the pages. Transfers from the iPhones library not replace the existing. Several attempts were necessary. Checking out was simple and straightforward.
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About popsa.com
Don't lose your photos to the cloud – print them like a pro. Create personalized photo products in minutes. No design skills needed.
Company Overview
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Technology Stack
popsa.com uses 25 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CMS
Storyblok
Cloud & Hosting
Vercel
Traffic & Audience
popsa.com receives approximately 411.7K monthly visitors and ranks #110,662 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:39 on the site.
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This page provides publicly available information about popsa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit popsa.com directly at https://popsa.com.