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Post-ICU: The $0.8M Niche Playbook
How a 5-person team is quietly owning the ICU recovery space with a digital diary
While AI health tech grabs headlines, Post-ICU is executing a focused play: turning the chaotic post-ICU recovery window into a digital, data-driven workflow. They aren't trying to fix healthcare; they're fixing the handoff.
"Post-ICU isn't selling software; they are selling peace of mind for hospital administrators terrified of readmission penalties."
The Pain Point
The 'Post-ICU Syndrome' gap is a massive liability for hospitals. Patients leave the ICU with cognitive and physical impairments, often leading to readmissions that hurt HCAHPS scores and bottom lines. Post-ICU attacks this specific window with a digital diary, turning patient recovery into trackable, structured data rather than lost follow-ups.
Growth Strategy
With 81% of traffic coming from organic search, Post-ICU is playing the long game. They are capturing high-intent keywords like 'ICU reasons for admission list' (220 volume) and 'hcahps scores' (530 volume). This isn't vanity traffic; it's hospital administrators and clinical leads looking for solutions to specific operational problems.
The tech stack reveals a pragmatic, modern approach. Using Vite, Tailwind, and PWA capabilities suggests a team focused on fast iteration and cross-platform accessibility without the bloat of legacy enterprise systems. They are moving fast and keeping the team lean.
- Niche Domination: They own the 'Post-ICU' narrative rather than competing in the saturated 'EMR' market.
- Capital Efficiency: Generating $0.8M with just 5 employees implies a high revenue-per-employee ratio.
- SEO Moat: Dominating specific medical recovery keywords creates a barrier to entry for larger, slower competitors.
The Verdict: A High-Efficiency Bet
Post-ICU proves that in healthcare, you don't need to boil the ocean—you just need to fix the most expensive leak.
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Post-ICU: Optimizing ICU Care and Recovery With a Digital Diary
A proven, digital solution for hospitals to optimize post-ICU care, improving patient recovery, preventing readmission and empowering staff.
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Post-ICU, the digital journal for tomorrow
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About post-icu.com
A proven, digital solution for hospitals to optimize post-ICU care, improving patient recovery, preventing readmission and empowering staff.
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post-icu.com uses 19 technologies across their website including Font Awesome, PHP, WordPress, and more.
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post-icu.com receives approximately 2.6K monthly visitors and ranks #7,181,136 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:04 on the site.
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