postable.com
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The 3-Person Powerhouse Behind 2M Monthly Visits
How Postable.com turned a simple mailing service into a lifestyle brand with $200k revenue and massive traffic
Imagine a 3-person team generating over 2 million monthly visits and $200K in revenue. Postable.com isn't just mailing cards—it's executing a masterclass in lean scaling that most SaaS companies would envy. This is the story of how they built a lifestyle empire without the usual VC playbook.
"64% direct traffic is the holy grail—Postable's brand is so sticky, people don't search, they just show up."
The Loyal Audience Paradox
Postable's traffic split defies conventional wisdom. With 64% direct traffic and only 31% organic search, they've built something rare: a destination brand in a transactional space. This suggests a subscription-like behavior where users return regularly to send cards, creating a sticky habit loop that most e-commerce platforms struggle to achieve.
The SEO Goldmine They're Sitting On
The keyword data reveals a fascinating pattern. While 'postable' gets 64K monthly searches, they're also ranking for 'krampusnacht' (44K searches) and 'christmas quotes' (37K searches). This isn't accidental—it's a content strategy that captures seasonal gift-giving moments, turning one-time card buyers into annual recurring customers.
The 2.1/5 Trustpilot rating from 87 reviews is the elephant in the room. For a service handling something as personal as cards, this is a critical vulnerability. Yet the traffic keeps growing. This suggests either a massive volume of satisfied customers not leaving reviews, or a product experience where the utility outweighs service friction. Either way, it's a red flag that needs addressing.
- 3-person team generates $200K revenue: ~$67K per employee
- 31,676 backlinks indicate strong content marketing and PR
- PWA implementation suggests mobile-first thinking for busy parents
- Bootstrap + Tailwind combo reveals pragmatic, fast development choices
The Ultimate Lean Lifestyle Business
Postable proves you don't need a large team or massive funding to dominate a niche—just obsessive focus on a sticky problem and brilliant SEO execution.
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5 keywordsHow is Postable's SEO?
Open Graph Image
https://d1wli5mq9yq9mw.cloudfront.net/files/images/postable_share_OG_02.png?v=1768492978
Meta Tags
Really Nice Cards, Mailed For You. | Postable
Real designer cards, printed, addressed and mailed for you.
Really Nice Cards, Mailed For You.
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Reviews (20)
Cards are fantastic
Cards are fantastic. They have a few ordering snafus to work out but I like their art and choices of type style. From formal to cartoon. I look forward to improvements and future growth.
Easy and perfect!
My card was delivered in one week and their customer service is very efficient and fast! Special thanks to Ben for his fast replies and help. Postable was easy to use and they do the job more than correctly. I will definitly use their service again if needed.
Simplicity and Convenience
Very happy at the simplicity and convenience- and they do international!!!
Postable is a fantastic idea
Postable is a fantastic idea, and the recipients of the cards I've sent say that they are beautiful! I love the selection of cards and the usability of the site. I also love the simplicity and look of the webpages. My only critique is that the cards I sent didn't get delivered until 5 or 6 days after I ordered them. So the day I expected them to arrive, I received a notice saying that they were "on the way!" So think way ahead if you're going to order from Postable.
Slow !!!! Order card 10 days in advance
It is fun, about $6 a card includes postage. Look for online promo codes. I’d give 5 stars BUT delivery is so slow. I sent a birthday card & anticipated delivery was day before my cousin’s birthday. It arrived 5 days late
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About postable.com
Real designer cards, printed, addressed and mailed for you.
Company Overview
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Technology Stack
postable.com uses 29 technologies across their website including Cloudinary, Ruby on Rails, Amazon S3, Amazon Web Services, and more.
Media
Cloudinary
Backend Frameworks
Ruby on Rails
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +3 more
Customer Support
Zendesk
Traffic & Audience
postable.com receives approximately 2.0M monthly visitors and ranks #19,298 globally. The website has a bounce rate of 42% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 5:11 on the site.
The majority of postable.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about postable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit postable.com directly at https://postable.com.