9:41
postable.com
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postable.com

29 technologies
VerifiedGrowingVisit2.0M/mo$0M329 Tech5 Leads
Deep Dive

The 3-Person Powerhouse Behind 2M Monthly Visits

How Postable.com turned a simple mailing service into a lifestyle brand with $200k revenue and massive traffic

Imagine a 3-person team generating over 2 million monthly visits and $200K in revenue. Postable.com isn't just mailing cards—it's executing a masterclass in lean scaling that most SaaS companies would envy. This is the story of how they built a lifestyle empire without the usual VC playbook.

2.03M
monthly visits
Top 20K
global rank
64%
direct traffic
31%
organic search

"64% direct traffic is the holy grail—Postable's brand is so sticky, people don't search, they just show up."

The Loyal Audience Paradox

Postable's traffic split defies conventional wisdom. With 64% direct traffic and only 31% organic search, they've built something rare: a destination brand in a transactional space. This suggests a subscription-like behavior where users return regularly to send cards, creating a sticky habit loop that most e-commerce platforms struggle to achieve.

The SEO Goldmine They're Sitting On

The keyword data reveals a fascinating pattern. While 'postable' gets 64K monthly searches, they're also ranking for 'krampusnacht' (44K searches) and 'christmas quotes' (37K searches). This isn't accidental—it's a content strategy that captures seasonal gift-giving moments, turning one-time card buyers into annual recurring customers.

The 2.1/5 Trustpilot rating from 87 reviews is the elephant in the room. For a service handling something as personal as cards, this is a critical vulnerability. Yet the traffic keeps growing. This suggests either a massive volume of satisfied customers not leaving reviews, or a product experience where the utility outweighs service friction. Either way, it's a red flag that needs addressing.

  • 3-person team generates $200K revenue: ~$67K per employee
  • 31,676 backlinks indicate strong content marketing and PR
  • PWA implementation suggests mobile-first thinking for busy parents
  • Bootstrap + Tailwind combo reveals pragmatic, fast development choices
No disclosed VC funding
64% direct traffic proves brand strength
Low Trustpilot rating (2.1/5)
3-person team = lean operations, low burn
Undefined traffic countries suggest analytics gaps
Seasonal keyword capture drives recurring revenue

The Ultimate Lean Lifestyle Business

Postable proves you don't need a large team or massive funding to dominate a niche—just obsessive focus on a sticky problem and brilliant SEO execution.

What tech stack does Postable use?

60 detected
Backend Frameworks1
Email Marketing1
Customer Support1
Web Standards2
Build Tools1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics31
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
P
PostHog
H
Hotjar
H
Hotjar
M
Microsoft Clarity
P
Pinterest Tag
R
Reddit Pixel
M
Microsoft Ads (Bing)
A
Amazon CloudFront
G
Google Tag Manager
R
Reddit
F
Facebook Pixel
L
LinkedIn Insight Tag
H
Hotjar
B
Bing
T
TikTok Pixel
M
Microsoft Clarity
P
PostHog
G
Google Analytics
G
Google DoubleClick
T
Tracking Service
P
Pinterest
F
Facebook
A
Analytics Service
L
LinkedIn
Z
Zendesk

How much traffic does Postable get?

Traffic & Engagement

1.5M
Monthly Visits
+104.1%
7.9
Pages/Visit
9:23
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+132%
665.8K
Oct 2025
Oct
758.1K
Nov 2025
Nov
1.5M
Dec 2025
Dec

Rankings

#33,831
Global Rank
#8,041
United States Rank
Retail
Category

Backlinks & Authority

31.7K
Backlinks
4.3K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
36.6K
Jul 2025
Jul
35.9K
Aug 2025
Aug
34.3K
Sep 2025
Sep
34.5K
Oct 2025
Oct
33.9K
Nov 2025
Nov
31.7K
Dec 2025
Dec

Search Traffic

Organic
133.2K
Paid
12.3K

Top Organic Keywords

#1postable
40,500 vol32.3%
#1postable login
4,400 vol3.5%
#1postables
3,600 vol2.9%
#1how to write a thank you note
8,100 vol1.1%
#1postables login
1,000 vol0.8%

Where is Postable's audience located?

🇺🇸United States90.8%
🇧🇪Belgium4.6%
🇬🇧United Kingdom0.6%
🇮🇳India0.5%
🇵🇭Philippines0.5%

Device Distribution

Desktop33.4%
Mobile66.6%

What keywords does Postable rank for?

5 keywords
1postable64.3K vol$1.45
2postables3.0K vol$1.35
3krampusnacht44.1K vol$1.40
4postable cards1.0K vol$2.64
5christmas quotes36.7K vol$0.24

How is Postable's SEO?

Open Graph Image

OG Image preview
og:image

https://d1wli5mq9yq9mw.cloudfront.net/files/images/postable_share_OG_02.png?v=1768492978

Meta Tags

title45 chars

Really Nice Cards, Mailed For You. | Postable

description59 chars

Real designer cards, printed, addressed and mailed for you.

og:title

Really Nice Cards, Mailed For You.

languageEN

H1 Tags

h1Really nice cards, mailed for you.
h125% OFF

Schema Types

WebSite

Who works at Postable?

Loading leads...

What do customers think of Postable?

Postable

Postable

2.1
87 reviews
✓ Claimed

Categories

Stationery Store#undefinede-Commerce Service#undefinedWedding Service#undefinedStationery Manufacturer#undefinedBusiness Development Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
2/26/2024

Contact Information

Address:
82 Nassau Street
New York, US

Reviews (20)

Filter by rating:
JamesVerified
4/9/2025
🇺🇸 United States52 reviewsOrganicUnverified
Experience date: 4/9/2025
Cards are fantastic

Cards are fantastic. They have a few ordering snafus to work out but I like their art and choices of type style. From formal to cartoon. I look forward to improvements and future growth.

flower
3/4/2025
🇫🇷 France3 reviewsOrganicUnverified
Experience date: 2/20/2025
Easy and perfect!

My card was delivered in one week and their customer service is very efficient and fast! Special thanks to Ben for his fast replies and help. Postable was easy to use and they do the job more than correctly. I will definitly use their service again if needed.

topbanana65
2/23/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 2/23/2025
Simplicity and Convenience

Very happy at the simplicity and convenience- and they do international!!!

👍 1
Carolyn
12/13/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 11/20/2025
Postable is a fantastic idea

Postable is a fantastic idea, and the recipients of the cards I've sent say that they are beautiful! I love the selection of cards and the usability of the site. I also love the simplicity and look of the webpages. My only critique is that the cards I sent didn't get delivered until 5 or 6 days after I ordered them. So the day I expected them to arrive, I received a notice saying that they were "on the way!" So think way ahead if you're going to order from Postable.

Dee from NJ
4/5/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 3/27/2025
Slow !!!! Order card 10 days in advance

It is fun, about $6 a card includes postage. Look for online promo codes. I’d give 5 stars BUT delivery is so slow. I sent a birthday card & anticipated delivery was day before my cousin’s birthday. It arrived 5 days late

Frequently Asked Questions about Postable

What is Postable's Revenue?
Postable generates approximately $0M in annual revenue. With 3 employees, that's $72,500 per employee.
What does Postable do?
Real designer cards, printed, addressed and mailed for you.
How fast is Postable growing?
Postable has grown by 104.1% in the last 6 months according to traffic data.
How do people interact with Postable?
When visiting Postable, visitors view an average of 7.9 pages per visit, and spend around 9:23 on the site, and the bounce rate is 40.5%.
How do people find Postable?
1.4M people (91%) visit Postable directly. 133.2K (9%) find them through organic search. 12.3K (1%) come through paid advertising.
Who uses Postable?
Postable's top market is United States with 1.4M visitors (90.8%). Belgium is 2nd with 70.6K (4.6%). United Kingdom is 3rd with 9.5K (0.6%).
What technologies does Postable use?
Postable uses 29 technologies across their website including Media, Backend Frameworks, Cloud & Hosting. Key technologies include Cloudinary, Ruby on Rails, Amazon S3, Amazon Web Services.
Who are Postable's competitors?
Postable's main competitors include BOND, Felt App, Noterrific, Letter Friend, Thankster.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Postable?
Postable has a Trustpilot score of 2.1 out of 5 (2 stars) based on 87 customer reviews.

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How to contact Postable?

Export postable.com Data

Download the complete tech stack, analytics, leads, and company data for postable.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About postable.com

Real designer cards, printed, addressed and mailed for you.

Company Overview

postable.com
Website
lifestyle
Industry
#19,298
Global Rank
2.0M
Monthly Visitors
29
Technologies
5+
Employees

Contact postable.com

Technology Stack

postable.com uses 29 technologies across their website including Cloudinary, Ruby on Rails, Amazon S3, Amazon Web Services, and more.

Media

Cloudinary

Backend Frameworks

Ruby on Rails

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Email Marketing

Klaviyo

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, LinkedIn Insight Tag +3 more

Customer Support

Zendesk

Traffic & Audience

2.0M
Monthly Visits
42%
Bounce Rate
7.1
Pages/Visit
5:11
Avg. Duration

postable.com receives approximately 2.0M monthly visitors and ranks #19,298 globally. The website has a bounce rate of 42% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 5:11 on the site.

The majority of postable.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is postable.com?
Real designer cards, printed, addressed and mailed for you.
How much does postable.com cost?
You can view postable.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does postable.com use?
postable.com uses 29 technologies including Cloudinary, Ruby on Rails, and 23 more. View the full tech stack analysis above.
What are postable.com's social media accounts?
postable.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is postable.com hiring?
Check postable.com's careers page for current job openings and opportunities. The company has 5+ known employees.
How popular is postable.com?
postable.com receives approximately 2.0M monthly visitors and ranks #19,298 globally. Traffic is growing by 150.3% month-over-month.

Related Searches

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This page provides publicly available information about postable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit postable.com directly at https://postable.com.