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Postscript: The Shopify SMS Powerhouse
How a $59M revenue company is owning a niche channel
While most marketing tools compete for attention in crowded email inboxes, Postscript built a $59.2M business by betting everything on SMS—a channel that feels personal, immediate, and surprisingly underutilized by DTC brands. This isn't just another Shopify app; it's a revenue engine for over 333 employees.
"Postscript isn't competing with Klaviyo on email—they're building a monopoly in the one channel that actually gets opened."
The Shopify Lock-In Strategy
Postscript's genius lies in its ruthless focus: 100% Shopify-native. No generic enterprise bloat, no multi-platform confusion. They've built deep integrations with Shopify's checkout, customer data, and automation triggers. This laser focus creates a moat—brands using Postscript aren't just buying a tool, they're buying a specialized extension of their Shopify stack.
The Traffic Paradox
Here's the counterintuitive part: only 25% of their 242K monthly visitors come from organic search. A massive 58% is direct traffic. This signals two things: powerful brand recognition (people type 'postscript.io' directly) and a sales-led motion where enterprise deals drive website visits. The 63K+ backlinks suggest strong content authority, but they're not chasing SEO volume—they're chasing qualified leads.
The executive team tells a story of product-market fit obsession. CEO Adam Turner, COO Colin Turner, and President Alex Beller have built a company where every feature—from their developer API to their 'Postscript Shopper' product—serves the same core promise: turning SMS from a compliance headache into a revenue driver. Their $138M in funding from investors like Y Combinator and OpenView isn't for feature bloat; it's for owning the Shopify SMS narrative completely.
- Direct traffic (58%) exceeds organic search (25%)—a sign of brand strength, not SEO dependency
- Top keyword 'postscript' gets 29K monthly searches, yet they rank for 'postscript pricing' and 'postscript case studies'—bottom-funnel intent
- 63,706 backlinks from tech and e-commerce sites validate their authority in the Shopify ecosystem
The Niche is the New Scale
Postscript proves that in 2024, depth beats breadth. They're not building a marketing suite—they're building the only SMS tool Shopify brands need. And with $59M in revenue, that narrow focus is paying off in a big way.
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Postscript - SMS Marketing and Sales for Shopify Brands
Engage with customers wherever they are. Postscript helps you build strong customer relationships across the entire buying experience. Start your free trial today.
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About postscript.io
Engage with customers wherever they are. Postscript helps you build strong customer relationships across the entire buying experience. Start your free trial today.
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postscript.io uses 18 technologies across their website including Wistia, Font Awesome, Adobe Fonts, HSTS, and more.
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postscript.io receives approximately 243.0K monthly visitors and ranks #125,785 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 1:59 on the site.
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