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Attentive: The $278M AI Messaging Giant
Deep dive into the SMS/Email platform that's reshaping how brands talk to customers
While most marketing platforms are stuck in the email stone age, Attentive has quietly built a $278M revenue machine by mastering the art of the text message. This isn't just another SaaS story—it's a masterclass in riding the SMS wave while competitors were still figuring out mobile.
"They turned SMS from a marketing afterthought into a $278M primary revenue channel—while everyone else was still optimizing email subject lines."
The Growth Trajectory
Attentive's 55% direct traffic is telling—it's not a viral product, it's an enterprise necessity. When 55% of your traffic comes directly, you've become infrastructure, not just software. The 34% organic search suggests they're still building brand moat, but the $863M war chest means they're playing the long game.
The Identity Problem
Here's the paradox: 'attentive' searches get 53K monthly volumes, but their brand identity is fragmented. They're lifestyle-focused but don't own a clear category. The 1.8/5 Trustpilot rating with only 15 reviews suggests either a small unhappy segment or a review blind spot—either way, it's a red flag for a company at this scale.
The tech stack reveals their modern approach: Vite for speed, Tailwind for flexibility, and PWA capabilities show they're building for mobile-first experiences. But the real story is in the keywords—'attentive careers' (4.6K monthly) and 'attentive values' (1.8K) suggest they're still building employer brand, which is critical when you're scaling to 1,393 people.
- Direct traffic dominance (55%) signals infrastructure-level adoption
- SMS-first positioning in a market still obsessed with email
- Massive funding ($863M) creates defensive moat against competitors
- Lifestyle industry focus suggests higher-value customers
- Minimal organic growth (34%) indicates room for brand building
The Verdict: A Sleeping Giant
Attentive has the revenue and funding to dominate, but needs to fix its brand identity and customer satisfaction gap before competitors catch up.
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5 keywordsHow is Attentive's SEO?
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Attentive | AI-Powered SMS and Email Marketing Platform
Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.
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Reviews (15)
Beware on contract
Attentive’s platform itself is fine, but the contract structure and enforcement approach are extremely restrictive and disappointing. The agreement includes strict SMS exclusivity with long-term lock-in, limited flexibility, and significant financial penalties (more than reasonable costs) if you need to adapt your tech stack. Even more frustrating, the Attentive team has taken an overly aggressive interpretation of the contract—suggesting that even discussing or planning with other providers would be a breach, despite that not being clearly supported by the language. For a fast-growing e-commerce business, this makes it very difficult to evolve, evaluate alternatives, or integrate with tools Attentive doesn’t support. When integration gaps arise, the exclusivity still applies, leaving you stuck paying for services that no longer meet your needs. If you value flexibility, vendor interoperability, or the ability to plan ahead without pressure tactics, read the contract very carefully before signing.
PREDATORY
I've been waiting for 2 hours to try to get my customer list exported because we are leaving this HORRIBLE SMS platform called Attentive (which is a joke because every time I email anyone there I get their out of office). What I find truly infuriating is that you, as a paying customer, cannot download your own data. Nope, you have to go through your rep (get their out of office), then you're directed to an AI bot, then after an hour of losing your mind talking to the AI bot, you eventually get to a person who will tell you that, no, Attentive actually doesn't have a singular report of YOUR customer data. But, they can send you a couple of different weird random reports that you can then cobble together in excel using Vlookups, etc Again, going on hour 3 here and I still have not gotten ANY of these reports. I really HATE writing reviews like this but the amount of stress and money this company has caused me through its intentional actions of making it basically IMPOSSIBLE to offboard from the platform are intentional, predatory, and cruel.
Aggressive, unwanted sales calls
I have been receiving unwanted, unsolicited, unwelcome sales calls to my personal cell phone. This has been going on periodically for quite some time. Every time I tell them to take me off their list and block the number. My company will NEVER do business with Attentive specifically because of their harassing sales tactic.
Aggressive marketing tactics to get new…
Aggressive marketing tactics to get new clients. Calling my personal cell 2 times a day, all week. Multiple emails. When i told them to take me off their marketing list, they gave me attitude.
Signed up for the free trial and I'm…
Signed up for the free trial and I'm continuing to get emails from the billing department saying I owe them money, despite my rep saying I don't. Besides that, their projections were no where near the actual numbers. They make you shut off your email flow and only have their SMS flow running. So of course, the SMS flow looks better. The sign up form also makes it look like you have to sign up for SMS, so the submission rate was lower than what I had with Klaviyo, resulting in less income from flows and campaigns.
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About attentive.com
Learn more about Attentive—the SMS and email platform that brings your customer interactions to life with advanced AI.
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Technology Stack
attentive.com uses 28 technologies across their website including Wistia, Font Awesome, HSTS, and more.
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AWS CloudFront, Cloudflare
Traffic & Audience
attentive.com receives approximately 899.9K monthly visitors and ranks #80,911 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:13 on the site.
The majority of attentive.com's traffic comes from undefined, undefined, .
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