In a world obsessed with VC-fueled hypergrowth, Power4People is a quiet anomaly. This 68-person Dutch HR firm is generating $12.3M in annual revenue without a single dollar of external funding, proving that deep domain expertise beats algorithmic scaling in the reintegration game.

"They aren't building a platform—they're building a reputation, one reintegration case at a time."

Their keyword strategy reveals a hyper-local, intent-driven approach. While they rank for generic terms like '4 people', the real gold is in long-tail queries like 'plan van aanpak stress' and specific addresses like 'johan de wittlaan 5'. This isn't a company chasing vanity metrics; they're capturing high-intent users at the exact moment of need.

• Niche dominance in Dutch reintegration markets
• 70% direct traffic indicates strong word-of-mouth
• High revenue-per-employee ratio ($181k)
• Bootstrap model allows for sustainable growth