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Effectyf: The Dutch Coaching Startup Making $7.7M on Niche SEO
How a 48-person Dutch HR firm quietly dominates specific medical keywords
Effectyf.nl isn't a generic coaching platform—it's a precision instrument. While most HR startups chase broad audiences, Effectyf has quietly built a $7.7M revenue engine by targeting highly specific medical and psychological search terms that competitors ignore.
"They're not competing for 'coaching'—they're owning 'apraxie' and 'neurovegetatief zenuwstelsel.'"
The Keyword Strategy
Effectyf's traffic profile reveals a counterintuitive genius. They rank for 'fml' (23,590 monthly searches), 'apraxie' (4,850), and 'neurovegetatief zenuwstelsel' (810). These aren't vanity metrics—they're high-intent, low-competition medical terms that signal serious reintegration needs. While competitors fight for 'coaching' scraps, Effectyf owns the diagnostic language of disability and return-to-work.
The Human Infrastructure
With 48 employees generating $7.7M, Effectyf operates at ~$160K revenue per employee—exceptional for Dutch HR services. The team structure is lean: five named coaches/consultants anchor the brand, while backend operations scale efficiently. This isn't a sales-heavy organization; it's a delivery machine where specialized coaches handle complex reintegration cases directly.
The domain's trust signals are deliberately minimal. No Trustpilot reviews, no aggressive social proof—just a clean AWS/Cloudflare stack with jQuery and Tailwind CSS. This isn't a consumer-facing SaaS; it's a B2B2C service where the client is often a referring employer or insurance provider. The lack of flashy marketing is the marketing.
- Revenue-per-employee ratio of $160K suggests premium pricing and high-value contracts
- Traffic share is 100% Netherlands—no international dilution, pure domestic focus
- 48% organic traffic indicates strong SEO for niche medical terms
- Direct traffic (38%) shows strong referral networks and repeat clients
Effectyf is a blueprint for niche dominance
They prove you don't need scale to win—just precision. For founders building in healthcare or HR, the lesson is clear: own the language your clients use when they're desperate, not when they're browsing.
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Effectyf re-integratie | De Landelijke Specialist
Wij geloven dat perspectief bijdraagt aan levensgeluk. In onze re-integratie- en coachingstrajecten gaan we samen met kandidaten op zoek naar nieuw perspectief.
Effectyf re-integratie | De Landelijke Specialist
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About effectyf.nl
Wij geloven dat perspectief bijdraagt aan levensgeluk. In onze re-integratie- en coachingstrajecten gaan we samen met kandidaten op zoek naar nieuw perspectief.
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Technology Stack
effectyf.nl uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
effectyf.nl receives approximately 2.5K monthly visitors and ranks #6,270,823 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:35 on the site.
The majority of effectyf.nl's traffic comes from .
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