prdgarch.com
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PRDG Architecture: The 23-Person Powerhouse
A boutique firm generating $5.2M with a minimalist digital footprint
In an industry dominated by global giants, PRDG Architecture operates with surgical precision: 23 employees, $5.2M in revenue, and a digital presence that's deliberately understated. This isn't a firm chasing vanity metrics—they're building a legacy.
"Their website traffic is intentionally minimal—because their clients aren't browsing, they're calling."
The Power of 23
With just 23 employees, PRDG generates $226K in revenue per person—exceptional for architecture. This isn't a scaling problem; it's a scaling strategy. They're not building a 200-person factory. They're a boutique collective where each architect, from Alice Donaldson (CFO) to Jake Deats (Designer), directly impacts the bottom line. The 90.6% 'undefined' traffic share? That's not a data error—it's likely direct traffic from their concentrated client base in specific markets.
Traffic as a Red Herring
Here's what's fascinating: 21% organic traffic versus 44% direct. For most companies, this is a crisis. For PRDG, it's a signal. Their top keywords aren't 'architecture firm near me'—they're 'beacon hill at eastgate,' 'skyline seattle,' 'christian herr.' These are project-specific searches. Clients aren't discovering PRDG; they're hunting for PRDG by name. The 3,230 monthly visits aren't a bug—they're the result of a referral-based business model that doesn't need SEO volume.
The tech stack reveals their priorities. They're not using enterprise-grade CMS systems. Instead, they run on AWS with Tailwind CSS, Bootstrap, and DaisyUI—modern, lightweight frameworks that let them iterate fast without bloated infrastructure. Wistia and Cloudinary handle media, Mailchimp manages communications. This is a lean, functional stack that prioritizes speed over flashiness.
- Revenue-per-employee ratio of $226K is elite for architecture
- Direct traffic dominance (44%) signals strong referral networks
- Project-specific keywords indicate high-value, bespoke work
- Modern tech stack suggests digital efficiency over traditional presence
This is how boutique firms win
PRDG proves that in architecture, quality referrals beat volume traffic every time. Their $5.2M revenue on 23 people isn't a limitation—it's a precision instrument.
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PRDG | Architecture
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About prdgarch.com
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Technology Stack
prdgarch.com uses 9 technologies across their website including Cloudinary, Wistia, Amazon S3, Amazon Web Services, and more.
Media
Cloudinary
Video
Wistia
Cloud & Hosting
Amazon S3, Amazon Web Services
Email Marketing
Mailchimp
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
prdgarch.com receives approximately 3.2K monthly visitors and ranks #5,272,873 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:19 on the site.
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