prefer.be
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The Belgian Construction Giant Hiding in Plain Sight
A $690M revenue company with a digital footprint smaller than a local bakery
In the shadow of Belgium's construction giants sits a company with $690.2M in annual revenue and 1,700 employees—yet it generates fewer monthly website visits than a single trending TikTok video. Prefer.be isn't a startup disrupting the industry; it's an industrial behemoth operating in digital silence.
"This is a company where the digital experience is an afterthought, not a strategic asset."
The Invisible Industrial Machine
Prefer.be operates as a construction conglomerate with the digital presence of a dormant website. With 1,898 monthly visits, their traffic is 99.9% smaller than their revenue suggests. The company ranks #7.6M globally—placing it in the bottom 0.1% of all websites. Yet their revenue per employee ($406K) rivals tech companies. This isn't a failure; it's a strategic choice to remain invisible online while dominating offline.
The Traffic Paradox
The most telling data point: 63% of their traffic comes from organic search, but for what? Their top keyword is 'prefer' with 34K monthly searches—likely brand traffic from existing relationships. The second is 'redi' with 230K searches, a completely unrelated term. Their actual business keywords ('traverse béton polyvalante') only generate 370 monthly searches. They're not competing for attention; they're not even in the game.
The tech stack reveals a modern facade over an aging core. They use Tailwind CSS, Vite, and DaisyUI—cutting-edge frontend tools—yet the user experience remains static. The site is bilingual (French/Dutch) but lacks dynamic content, e-commerce, or lead generation flows. It's a digital brochure for a company that doesn't need one.
- Revenue doesn't drive digital strategy: $690M companies don't need SEO
- B2B relationships > website traffic: 1,700 employees generate more leads than 1,898 visitors
- Modern tech, static content: Using Vite for a mostly informational site
- Hidden in plain sight: Top keywords include unrelated terms like 'kanaal z'
The Anti-Digital Playbook
Prefer.be proves that for some businesses, being invisible online is a competitive advantage
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Prefer « Accueil
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About prefer.be
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Technology Stack
prefer.be uses 11 technologies across their website including jQuery, Slick, Tailwind CSS, Bootstrap, DaisyUI, and more.
JavaScript Libraries
jQuery, Slick
CSS Frameworks
Tailwind CSS, Bootstrap
UI Libraries
DaisyUI
Build Tools
Vite
Analytics & Marketing
Google Analytics
Cloud & Hosting
Cloudflare
Traffic & Audience
prefer.be receives approximately 1.9K monthly visitors and ranks #7,651,688 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:33 on the site.
The majority of prefer.be's traffic comes from .
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This page provides publicly available information about prefer.be. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit prefer.be directly at https://prefer.be.