While healthcare systems are collapsing under chronic disease costs, Prekure isn't waiting for reform—they're building the workforce to fix it. With just 33 employees generating $4.6M in revenue, they're proving that the future of medicine isn't a pill; it's a protocol.

"They aren't selling courses; they're selling a new professional class into existence."

The keyword strategy reveals a sophisticated intent funnel. While generic searches like 'health coach' are crowded, Prekure captures high-intent, specific queries like 'prekure health coach' and navigational traffic. They are building a brand strong enough that people search for them directly—a moat that generic content farms can't replicate.

• B2B2C Model: They train the coaches who then treat the patients, creating a distributed network of practitioners.
• Science-First Branding: Using 'accredited' and 'science-based' to differentiate from the influencer-driven wellness market.
• Niche Dominance: Strong foothold in New Zealand/Australia, dominating a specific geography before expanding.