prepare-enrich.com
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Prepare/Enrich: The $25M Relationship Tech Giant
How a 40-year-old assessment tool dominates premarital counseling with 122K monthly visits
While Silicon Valley chases AI love coaches, a 40-year-old assessment tool quietly dominates the premarital market with $25.7M in revenue. Prepare/Enrich proves that evidence-based psychology scales better than hype.
"They don't need venture capital or viral marketing—couples and counselors keep coming back because the assessment actually works."
The B2B2C Power Play
Prepare/Enrich operates in a brilliant distribution model: they sell to marriage counselors and religious leaders (B2B), who then onboard couples (B2C). This creates a powerful referral loop where professionals become evangelists, driving 68% direct traffic without expensive customer acquisition. Their 234 employees likely focus on facilitator training and certification, not paid ads.
The SEO Moat They've Built
With 2,520 monthly searches for 'prepare and enrich,' they own their brand category. But the real insight is in the long-tail: 'how to request refund for couples credit prepare enrich' (220 searches) shows they're dealing with real transaction volume and customer service complexity. This isn't a startup—it's a mature business with operational scale.
The tech stack tells the story of a company focused on utility over flash. jQuery, Bootstrap, and core-js power a functional platform that prioritizes accessibility over design trends. They're not reinventing the web—they're delivering assessments. The 26% organic traffic suggests their content strategy works, but 68% direct traffic reveals something deeper: brand loyalty and repeat usage.
- Evidence-based assessments (not algorithmic matching) drive trust
- Professional facilitator network creates defensible distribution
- 40-year brand legacy beats startup competition
- Direct traffic dominance reduces dependency on search engines
The Anti-Startup Success Story
Prepare/Enrich proves that solving real human problems beats building for venture returns. Their 122K monthly visits and $25M revenue come from being indispensable, not viral.
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Prepare/Enrich
Prepare/Enrich is the #1 premarital and marriage assessment tool, using evidence-based skills and insights to foster healthy relationships.
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About prepare-enrich.com
Prepare/Enrich is the #1 premarital and marriage assessment tool, using evidence-based skills and insights to foster healthy relationships.
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prepare-enrich.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
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PHP
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Traffic & Audience
prepare-enrich.com receives approximately 122.7K monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 9.2 pages per visit. Users spend an average of 5:28 on the site.
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