While bootcamps sell you a curriculum, Preplaced sells you a career outcome—through human connection. They've built a $18.2M business by betting that accountability, not content, is what actually moves the needle.

"Preplaced doesn't teach you skills—it forces you to use them until someone hires you."

The tech stack reveals their priorities: Next.js for speed, Tailwind for iteration, and Cloudflare for scale. But the real infrastructure is human—130 people managing thousands of mentor relationships. This isn't a marketplace; it's a managed service where mentors take 'complete responsibility' for career goals, not just deliver lessons.

• Revenue model flips the script: mentors succeed only when mentees do
• Direct traffic (53%) > organic (27%) signals high-intent, repeat usage
• Niche keywords reveal they're solving hiring pain, not skill gaps
• 1:1 long-term commitment creates switching costs and loyalty