prgloo.com
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Prgloo: The Unsexy SaaS Machine Powering UK PR
A $6.7M revenue bootstrapper with a bizarre SEO footprint and 50% direct traffic.
Prgloo isn't chasing AI hype or building viral consumer apps; it is quietly dominating the infrastructure of British public relations. With a lean team of 36 and a $6.7M run-rate, this is a masterclass in B2B efficiency.
"50% direct traffic proves they don't need Google. Their users just show up."
The 'Unsexy' Growth Engine
While competitors burn cash on ads, Prgloo relies on a sticky, high-retention user base. With 50% direct traffic, their brand recall is exceptional for a B2B tool. The 23% organic traffic, however, reveals a bizarre identity crisis.
The SEO Glitch
This is where the story gets weird. Prgloo ranks for 'tube map' (65k volume) and 'London Underground map' (17k volume). Either they've accidentally built a massive utility site on the side, or their CMS is indexing public content in a way that hijacks transport-related searches. It's a technical debt goldmine.
Their tech stack is strictly utilitarian: jQuery, GTM, and Parcel. They aren't chasing the latest JS frameworks; they are shipping software that works. The presence of reCAPTCHA suggests active form management, likely tied to their 'enquiry management' core feature.
- The 'Tube Map' Anomaly: Ranking for high-volume transit keywords suggests a CMS designed for mass content ingestion.
- The Director Focus: Sinthu Satchi (Director Client Services) leads the charge, indicating a service-heavy, relationship-based sales motion.
- The 36-Person Powerhouse: $186k revenue per employee is elite for services-adjacent software.
The Quiet Monopoly
Prgloo proves that you don't need to be sexy to be rich. You just need to own the workflow.
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Meta Tags
PRgloo
News from a Beautiful Company providing media management software for PR and Communication professionals including enquiry management, responsive newsrooms, email and social media distribution, contact management and a tailored content management system.
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About prgloo.com
News from a Beautiful Company providing media management software for PR and Communication professionals including enquiry management, responsive newsrooms, email and social media distribution, contact management and a tailored content management system.
Company Overview
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Technology Stack
prgloo.com uses 6 technologies across their website including HSTS, reCAPTCHA, Google Tag Manager, Twitter Cards, and more.
Security
HSTS, reCAPTCHA
Analytics & Marketing
Google Tag Manager
Web Standards
Twitter Cards
Build Tools
Parcel
JavaScript Libraries
jQuery
Traffic & Audience
prgloo.com receives approximately 177.5K monthly visitors and ranks #276,761 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:28 on the site.
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