The domain hosts a bare-bones Google Sites structure, connected to Zendesk for support and a single YouTube playlist. This isn't a strategic digital presence—it's a collection of legacy tools strung together. The Google Docs link in their navigation suggests a reliance on external documents over native content, while Vimeo integration hints at past video ambitions that never materialized. For a school district managing millions in revenue, this represents a critical infrastructure gap where community engagement should be thriving.

Zero monthly visits isn't just low—it's statistically impossible for an active institution. This suggests either a complete redirect to an alternative domain, a legacy system that's been abandoned, or a fundamental tracking failure. The absence of organic keywords, backlinks, and global ranking data paints a picture of digital abandonment. For product teams, this is a case study in what happens when institutions treat web presence as an afterthought rather than a core communication channel.