price.com
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Price.com: The Quiet Giant of Comparison
A 25-person team generating $2.5M in revenue with a 55% direct traffic moat
In a market dominated by billion-dollar giants like Honey and Capital One Shopping, Price.com operates with a stealthy efficiency that defies industry norms. With just 25 employees, they're capturing over 244,000 monthly visitors through a strategy that prioritizes brand loyalty over aggressive paid acquisition.
"Price.com isn't fighting for search visibility—it's building a destination where users return instinctively."
The Loyal User Base
The most telling metric isn't their 244K monthly visits—it's the 55% direct traffic. In an industry where 70%+ of traffic typically comes from search engines, Price.com has built a brand that people type directly into their browser. This is the difference between a utility and a destination. With 116 Trustpilot reviews and a 3.7/5 rating, they're not perfect, but they're trusted enough to earn repeat visits without algorithmic nudges.
The Efficiency Play
At 244K monthly visits generating $2.5M in revenue, Price.com achieves a remarkable $10.24 revenue per visitor—far exceeding typical affiliate benchmarks. With just 25 employees, their revenue-per-employee ratio sits at $100K, suggesting a lean, profitable operation. While competitors burn millions on user acquisition, Price.com's 31% organic search traffic indicates they've cracked the code on sustainable growth.
Their tech stack reveals a pragmatic approach: jQuery and Bootstrap for rapid development, Tailwind CSS for modern styling, and PWA capabilities for mobile reach. They're not chasing the latest JavaScript frameworks—they're building reliable tools that work. The presence of Priority Hints shows they're optimizing for performance where it matters, while Vite suggests they're modernizing incrementally rather than rebuilding from scratch.
- Direct traffic dominance: 55% of visitors come directly, indicating strong brand recall
- Lean operations: $100K revenue-per-employee ratio suggests efficient scaling
- Multi-platform presence: Active on TikTok, Twitter, Facebook, LinkedIn, and Instagram
- PWA-first approach: Prioritizing app-like experiences over native development
The Anti-Growth Playbook
Price.com proves that in the comparison economy, brand loyalty beats algorithmic reach. Their 55% direct traffic isn't a bug—it's the entire strategy.
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Price.com: Save with Cash Back, Coupons & Price Comparison
Price.com makes it easy to save money with hundreds of thousands of offers for more than 100,000 brands. Earn cash back online and in-store. Use the best coupon codes and instantly compare prices.
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Reviews (20)
Good
It's great and fun
Very good app
Very good app
Good app
Glad I decided to download your app
Impressive
The company who's show straight forward to all the customers
This is perfect
This is perfect
Thank you so much! We’re thrilled to hear that everything worked perfectly for you. 💸 Your feedback means a lot to us. We’re always striving to make saving and earning cash back as smooth as possible. Thanks for choosing Price.com!
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About price.com
Price.com makes it easy to save money with hundreds of thousands of offers for more than 100,000 brands. Earn cash back online and in-store. Use the best coupon codes and instantly compare prices.
Company Overview
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Technology Stack
price.com uses 22 technologies across their website including Google Fonts, Django, jsDelivr, and more.
Fonts
Google Fonts
Backend Frameworks
Django
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Customer.io
Advertising
DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, TikTok Pixel +2 more
Traffic & Audience
price.com receives approximately 244.0K monthly visitors and ranks #192,348 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:32 on the site.
The majority of price.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about price.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit price.com directly at https://price.com.