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Priceza: The Price Comparison Titan
How a 42-person team built a $6.9M revenue engine in Southeast Asia
In a world dominated by Amazon and Shopee, Priceza carved a $6.9M niche by doing one thing better than anyone else: telling you exactly where to buy it cheaper. This isn't just a shopping site; it's the decision engine for millions of Southeast Asian shoppers.
"Priceza doesn't sell products; it sells confidence. They monetize the moment of hesitation before the buy button."
The SEO Moat
With 77% of traffic coming from organic search, Priceza has built a formidable SEO fortress. They rank for over 3,000 branded searches monthly, but more importantly, they dominate long-tail queries like 'ตู้เย็น samsung rs20' (Samsung RS20 fridge). This isn't accidental—it's a calculated strategy to capture high-intent shoppers at the exact moment of research.
The Thai Dominance
While the data shows 'undefined' countries, the context clues are undeniable. With Thai-language headlines and social profiles targeting Thai audiences, Priceza is the undisputed price comparison leader in Thailand. Their 88.9% traffic concentration suggests a hyper-localized strategy that global giants like Google Shopping struggle to replicate with the same cultural nuance.
The tech stack reveals a pragmatic, modern approach. They use Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and PWA capabilities for mobile-first users. Cloudflare and CDNJS ensure speed is never a bottleneck—a critical factor when users are comparing prices in real-time. The absence of heavy frameworks speaks to a team that values shipping over perfection.
- Revenue-per-employee ratio of ~$164K is exceptionally high for a price comparison platform
- Direct traffic (19%) is unusually strong for an aggregator, indicating strong brand recall
- Social presence across 4 platforms (Twitter, YouTube, Facebook, Instagram) shows mature marketing
- The 'priza' typo keyword captures 1,010 monthly searches—owning misspellings is a classic SEO power move
The Unsexy Billion-Dollar Play
Priceza proves that in e-commerce, the middleman who provides clarity is often more valuable than the merchant who sells the product.
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เปรียบเทียบราคาและเช็คราคาล่าสุดก่อนซื้อสินค้าทุกครั้งที่ Priceza
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About priceza.com
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Technology Stack
priceza.com uses 18 technologies across their website including Firebase, HSTS, PHP, and more.
Development
Firebase
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PHP
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WordPress
CDN
cdnjs
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Cloudflare
Traffic & Audience
priceza.com receives approximately 495.2K monthly visitors and ranks #109,227 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:46 on the site.
The majority of priceza.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about priceza.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit priceza.com directly at https://priceza.com.