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The SaaS That Killed Print Servers
How a 89-person team is dismantling legacy IT infrastructure, one cloud print at a time.
For decades, the physical print server was the office IT anchor—expensive, fragile, and utterly necessary. PrinterLogic (now Vasion Print) didn't just improve this system; they surgically removed it. By betting on a purely cloud-native architecture, they've turned a legacy utility into a scalable SaaS revenue engine.
"They aren't selling software; they're selling the elimination of a headache. The revenue follows the relief."
The Mid-Market Infiltration
With a lean team of 89, Vasion Print is punching above its weight class. The revenue-per-employee ratio suggests a highly efficient GTM motion, likely targeting mid-market and enterprise clients where legacy print infrastructure is most painful to manage. They aren't chasing volume; they're chasing high-value operational contracts.
The SEO Moat of Desperation
Their traffic data reveals a fascinating insight: the top keywords aren't brand awareness plays, they are 'break-fix' searches. Terms like 'printerlogic down' and 'an error occurred while trying to install drivers' indicate a user base that is deeply embedded. When the system goes down, they search for Vasion. That's lock-in.
The rebrand from 'PrinterLogic' to 'Vasion Print' signals a strategic pivot. They are expanding beyond just printing into a broader workflow automation platform. The $15M in funding isn't for customer acquisition; it's for product velocity to outrun the legacy giants like HP and Canon in the cloud race.
- Infrastructure Displacement: Replaces on-prem servers entirely, reducing TCO by up to 60%.
- Workflow Automation: Moves beyond simple queue management to automated document workflows.
- Security-First Architecture: Centralized control appeals heavily to regulated industries (evidenced by the Federal Account Executive hire).
The Silent Infrastructure Play
Vasion Print proves that the most lucrative SaaS businesses aren't always the flashiest—they are the ones that make the boring stuff just work.
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Vasion Print | Vasion
Replace costly print servers with Vasion Print, formerly PrinterLogic. Manage cloud printing, automate workflows, and centralize control on one secure SaaS platform.
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About printerlogic.com
Replace costly print servers with Vasion Print, formerly PrinterLogic. Manage cloud printing, automate workflows, and centralize control on one secure SaaS platform.
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printerlogic.com uses 29 technologies across their website including Font Awesome, HSTS, PHP, and more.
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Amazon S3, Netlify, Vercel
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printerlogic.com receives approximately 24.9K monthly visitors and ranks #1,192,203 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:29 on the site.
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