Priority Inc. didn't fail—it got absorbed. With $55.2M in revenue and 173 employees, this national sign and remodeling giant was quietly acquired by Stratus, erasing a brand identity that once dominated the facilities services space. This is the story of strategic obsolescence.

"In B2B services, acquisition isn't growth—it's often the end of the line for the acquired brand's digital footprint."

• Zero organic search presence post-acquisition
• Brand equity transferred to Stratus, not maintained
• Revenue generation shifted from digital to enterprise contracts
• The domain exists only for compliance (privacy policy)

Priority Inc.'s story is a masterclass in B2B acquisition strategy. The $55M revenue wasn't built on SEO or content marketing—it was built on enterprise relationships and national execution. When Stratus acquired them, they bought the operational capacity, not the brand. For founders and investors, this is a critical lesson: your digital assets are only valuable if they're part of the acquisition thesis. Otherwise, they get deleted.