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Privately: The Privacy-First Gatekeeper
A Swiss AI startup building age verification that doesn't require ID cards.
In a world demanding age verification, Privately isn't asking for your ID—it's listening to your voice. This Swiss AI startup is betting that behavioral biometrics, not government databases, are the future of protecting minors online.
"They aren't building a database of minors; they're building a filter to keep them out."
The Frictionless Experience
Privately solves a massive UX problem: nobody wants to upload a passport to watch a TikTok. Their flagship voice age estimation technology analyzes acoustic features to guess age without storing personal data. With 4.5k monthly visits and a niche dominated by 'how old do I sound' queries, they are capturing a specific, privacy-conscious audience tired of invasive ID checks.
The Revenue Reality
For a 24-person team, $5.3M in revenue is a strong signal of product-market fit in the B2B SaaS world. Unlike many AI startups burning cash, Privately is likely capital efficient. Their traffic profile—nearly 50% direct and branded search—suggests a sales-led motion where enterprise clients (likely in gaming or social media) type 'privatly' directly into their browser after a sales call.
The regulatory landscape is their tailwind. With the UK's Online Safety Act and the EU's Digital Services Act, platforms are legally liable for protecting minors. Privately positions itself not just as a tool, but as compliance insurance. They are the 'Swiss safetytech' setting the standard for privacy-first estimation, reducing the need for heavy-handed ID checks that kill conversion rates.
- Voice Age Estimation: Analyzes acoustic features to estimate age without PII.
- GDPR & Swiss Compliance: Built in a jurisdiction known for strict privacy laws.
- Enterprise Focus: High revenue per employee indicates B2B contracts, not consumer apps.
The Verdict: A Niche Giant
Privately is proving that in the age of AI, the most valuable data is the data you never store.
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Privately | GDPR compliant age verification and online child safety
Digital, privacy-preserving age verification & online child safety solutions for businesses. Identify & protect minors with age-appropriate experiences
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About privately.eu
Digital, privacy-preserving age verification & online child safety solutions for businesses. Identify & protect minors with age-appropriate experiences
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privately.eu uses 12 technologies across their website including Font Awesome, HSTS, Webflow, and more.
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privately.eu receives approximately 4.6K monthly visitors and ranks #4,307,751 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:14 on the site.
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