In the shadow of its parent company Smarsh, Privva.com is executing a classic 'land and expand' strategy in the vendor risk management space. With just 8 employees and $500k in revenue, they're proving that hyper-focused fintech solutions can scale without massive headcounts.

"Privva isn't chasing traffic—they're chasing enterprise contracts, and their 0 monthly visits prove they're playing a completely different game."

The most telling data point? Their login page lives at app.smarshvrm.com, not privva.com. This isn't a branding failure—it's a deliberate integration into Smarsh's ecosystem. They're not selling 'Privva' as a standalone brand; they're selling 'Smarsh VRM' as a unified security suite.

• 8-person team delivering $500k revenue = $62.5k per employee (exceptional efficiency)
• Zero marketing spend suggests 100% direct sales through Smarsh's existing channels
• Domain redirects and subdomain strategy reveal corporate integration over brand independence
• Contact email is [email protected], not a custom domain—complete corporate absorption