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Raftr: The Campus OS That's Actually Working
A $4.3M revenue engine solving the student engagement crisis with a mobile-first platform
While universities burn millions on legacy portals that gather dust, Raftr is quietly building a $4.3M business by turning campus engagement into a mobile-native experience. This isn't another student app—it's an operating system for modern campus life.
"Raftr doesn't compete with student apps—it becomes the campus infrastructure that makes them irrelevant."
The Engagement Gap They're Exploiting
Traditional campus portals are ghost towns. Students live on their phones, yet universities force them into desktop-era interfaces. Raftr's 38-person team recognized this disconnect early: engagement isn't about features—it's about meeting students where they already are. With a tech stack built on Tailwind CSS and mobile-first frameworks, they're not building for the web; they're building for the thumb-scroll generation that expects Instagram-level UX from their university.
The Revenue Math That Matters
At $4.3M revenue with just 38 employees, Raftr is operating at $111K per employee—strong for an edtech SaaS serving institutions. This efficiency suggests they've cracked the code on scalable campus sales cycles, which are notoriously brutal. Their headcount distribution (Head of Growth, Head of Engineering, Head of Client Success) reveals a classic product-led growth playbook: acquire efficiently, ship fast, retain obsessively. They're not burning cash on a bloated team; they're surgically focused on the metrics that drive renewals.
- Mobile-first architecture that treats the web as secondary
- Alumni engagement layer creating network effects beyond current students
- Departmental goal alignment—customizable without custom code
- Pro.raftr.com subdomain signals enterprise/professional tier focus
The real story here is the team composition and social footprint. Five C-suite executives managing a 38-person org suggests extreme operational efficiency. Their social presence across Twitter, LinkedIn, YouTube, Facebook, and Instagram isn't just marketing—it's a distribution network for a platform that needs to feel ubiquitous. They're not just selling software; they're selling a lifestyle brand to Gen Z.
The Bet: Campus Infrastructure Is The New Moat
Raftr isn't building a feature. They're building the connective tissue that makes every other campus system more valuable. That's how you get to $4.3M with 38 people—and how you win in edtech without raising a dime.
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Raftr - Enhance Campus Experiences
Raftr aligns with your departmental goals and grows with your campus to ensure the best possible experience for students, staff & alumni.
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About pro.raftr.com
Raftr aligns with your departmental goals and grows with your campus to ensure the best possible experience for students, staff & alumni.
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pro.raftr.com uses 17 technologies across their website including PHP, WordPress, Amazon Web Services, AWS CloudFront, and more.
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pro.raftr.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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