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ProBlogger: The OG of Blogging Biz
How a 20-year-old platform built a $11.7M empire on content wisdom
In 2004, when blogging was still a niche hobby, Darren Rowse launched ProBlogger—a platform that would become the definitive playbook for turning passion into profit. Two decades later, it’s not just a blog; it’s a revenue-generating engine that has outlasted algorithm shifts, platform migrations, and countless digital trends.
"ProBlogger didn't just teach blogging—it built the infrastructure for an entire industry of digital solopreneurs."
The Creator Economy's First Incubator
Before 'creator economy' was a buzzword, ProBlogger was already running workshops, job boards, and community forums. With a lean team of 56, they've scaled a content empire that generates consistent revenue without relying on venture capital or flashy valuations. Their secret? Treating blogging as a serious business from day one.
Built to Last, Not to Trend
While others chased social media gold, ProBlogger doubled down on SEO, email lists, and evergreen content. Their tech stack—Tailwind CSS, Bootstrap, PWA—shows a focus on performance and accessibility over viral hacks. They don't chase algorithms; they own their audience.
What makes ProBlogger unique isn't just its longevity—it's its unwavering focus on the 'how' over the 'what.' While most platforms sell tools or courses, ProBlogger sells systems. From monetization frameworks to content calendars, they provide the scaffolding for sustainable growth.
- Revenue model built on diversified streams (ads, affiliates, job board, events)
- Community-first approach with active social channels
- Content depth over breadth—fewer posts, higher value
- Founder-led authenticity with Darren Rowse as the face of the brand
The Original Blueprint for Digital Independence
ProBlogger proves that in an age of fleeting trends, depth, consistency, and community will always outperform noise.
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ProBlogger - Blog Tips to Help You Make Money Blogging
Since 2004, ProBlogger has been the home for bloggers wanting to create and grow their blogs, and then go professional to make money blogging
Since 2004, ProBlogger has been the home for bloggers wanting to create and grow their blogs, and then go professional to make money blogging.
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About problogger.net
Since 2004, ProBlogger has been the home for bloggers wanting to create and grow their blogs, and then go professional to make money blogging
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problogger.net uses 13 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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