In a market dominated by legacy giants and fragmented point solutions, ProConvey isn't just another conveyancing tool—it's a bootstrapped challenger proving that hyper-specialization beats generalization. With just 5 employees generating $1.1M in revenue, they've built an all-in-one portal that estate agents can't ignore.

"The most telling metric isn't their revenue—it's that 52% of traffic comes direct, proving they've built a sticky, indispensable tool rather than a SEO-dependent product."

The tech stack reveals their modern approach: Next.js for performance, Tailwind CSS for rapid UI development, and shadcn/ui for consistent components. This isn't legacy enterprise software—it's a 2020s product built for speed. Yet the real innovation might be their business model: targeting law firms, estate agents, AND conveyancers creates a three-sided network effect where each user group pulls in the others.

• Vertical SaaS with extreme specialization: Conveyancing isn't just a feature—it's the entire product
• Capital efficiency champion: $220K revenue per employee vs. $70K industry average
• Direct traffic dominance: 52% direct vs. 37% organic suggests strong brand recall
• Multi-stakeholder platform: Connects law firms, agents, and conveyancers in one workflow