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procor.com
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procor.com

11 technologies
VerifiedGrowingVisit8.6K/mo$176M42811 Tech25 Leads
Deep Dive

Procor: The Invisible Giant of Canadian Rail

How a $175M tank car operator quietly dominates a niche market.

In the vast, snowy expanse of Canadian rail logistics, Procor isn't just a supplier; it's the standard-bearer. While most tech founders chase digital disruption, this Marmon Rail company proves that industrial dominance still relies on heavy steel and nationwide infrastructure.

$175.5M
Annual Revenue
428
Employees
51%
Direct Traffic
30%
Organic Search

"Procor doesn't just rent tank cars; they own the infrastructure that keeps Canada's liquid freight moving, turning a commodity service into a sticky, high-volume business."

The Infrastructure Moat

With 428 employees and a nationwide commercial and repair network, Procor operates a classic industrial monopoly. Their business model isn't about flashy SaaS metrics—it's about physical assets (tank cars) and the complex logistics of maintaining them. The 51% direct traffic share is telling: customers don't discover Procor via ads; they go straight to the source because there are few viable alternatives for specialized tank car leasing in Canada.

The SEO Anomaly

Despite a modest 8,647 monthly visits, Procor commands a fascinating search landscape. The term 'procoar' (a common misspelling) sees 3,480 monthly searches—higher than their branded term. This suggests high brand recall but low digital optimization. For a company of this revenue scale, the digital footprint is surprisingly lean, representing a massive opportunity for a product-led growth overhaul.

The tech stack reveals a company in transition. They utilize modern tools like Tailwind CSS and AWS CloudFront, yet the user experience feels utilitarian. The presence of 'LinkNet' (their internal portal) as a top keyword indicates a heavy reliance on legacy systems and customer portals rather than modern, open APIs. This is a B2B giant operating with B2C digital tools.

  • Dominates Canadian tank car leasing with a proprietary repair network.
  • High reliance on direct traffic indicates strong brand equity in a niche market.
  • Misspelling traffic ('procoar') outpaces branded search, highlighting untapped SEO potential.
  • Marmon Rail ownership provides deep capital backing for fleet expansion.
No mobile repair request app (links off-site to UTLX).
Unmatched physical repair infrastructure across Canada.
Digital presence is static; lacks interactive tools for leasing estimates.
Direct relationships with major industrial shippers.
Traffic volume is low for a $175M revenue company.
Stable, recurring revenue from long-term leasing contracts.

The Sleeping Giant of Rail Tech

Procor represents the ultimate 'unsexy' startup opportunity: massive revenue, low digital competition, and a captive market. The question isn't if they'll grow, but how fast they can digitize their moat.

What tech stack does Procor use?

17 detected
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics6
G
Google Analytics
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
G
Google Static
G
Google Analytics

How much traffic does Procor get?

Traffic & Engagement

8.6K
Monthly Visits
2.8
Pages/Visit
0:39
Avg. Duration
40%
Bounce Rate
Monthly Traffic Trend+101%
4.3K
Oct 2025
Oct
3.4K
Nov 2025
Nov
8.6K
Dec 2025
Dec

Traffic Sources

Search
30%
Direct
51%
Social
12%
Referrals
6%
Email
0%
Paid
1%

Where is Procor's audience located?

🌍92.7%
🌍7.3%

What keywords does Procor rank for?

5 keywords
1procor2.3K vol$1.46
2procoar3.5K vol$1.52
3linknet1.8K vol$0.24
4locomotive servicing and repair golden bc320 vol
5procor drive260 vol

How is Procor's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/66100eacbb608d879935aa9d/66e7d42ddf1ff473d6f23ce5_Prox_44959.webp

Meta Tags

title73 chars

Procor | Canada's preferred supplier of tank cars | A Marmon Rail Company

description124 chars

Welcome to Procor! Explore our site to learn about our rail services and solutions and how we can help your business thrive.

languageEN

H1 Tags

h1CANADA'S PREFERRED SUPPLIER OF TANK CARS WITH A NATIONWIDE COMMERCIAL AND REPAIR INFRASTRUCTURE

Schema Types

Organization

Who works at Procor?

Loading leads...

What do customers think of Procor?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Procor

What is Procor's Revenue?
Procor generates approximately $176M in annual revenue. With 428 employees, that's $410,000 per employee.
What does Procor do?
Welcome to Procor! Explore our site to learn about our rail services and solutions and how we can help your business thrive.
How fast is Procor growing?
Procor employee count has changed by 4% year over year.
What technologies does Procor use?
Procor uses 11 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Google Fonts, Webflow, AWS CloudFront, Cloudflare.
Who are Procor's competitors?
Procor's main competitors include Quarterback Transportation - Toronto and Cincinnati, ET Transport, The DOT Directory, Stahl Peterbilt, Trailcon Leasing. These companies operate in similar markets and compete for the same customer base.

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What are Procor's key pages?

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About procor.com

Welcome to Procor! Explore our site to learn about our rail services and solutions and how we can help your business thrive.

Company Overview

procor.com
Website
business_and_consumer_services
Industry
#2,086,078
Global Rank
8.6K
Monthly Visitors
11
Technologies
25+
Employees

procor.com Social Media

Technology Stack

procor.com uses 11 technologies across their website including Google Fonts, Webflow, AWS CloudFront, Cloudflare, and more.

Fonts

Google Fonts

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

Traffic & Audience

8.6K
Monthly Visits
40%
Bounce Rate
2.8
Pages/Visit
0:39
Avg. Duration

procor.com receives approximately 8.6K monthly visitors and ranks #2,086,078 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:39 on the site.

The majority of procor.com's traffic comes from undefined, .

Frequently Asked Questions

What is procor.com?
Welcome to Procor! Explore our site to learn about our rail services and solutions and how we can help your business thrive.
What technologies does procor.com use?
procor.com uses 11 technologies including Google Fonts, Webflow, and 5 more. View the full tech stack analysis above.
How do I contact procor.com?
You can contact procor.com via email at [email protected] or through their contact page.
What are procor.com's social media accounts?
procor.com is active on twitter, linkedin. You can find links to all their social media profiles in the social section above.
Is procor.com hiring?
Check procor.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is procor.com?
procor.com receives approximately 8.6K monthly visitors and ranks #2,086,078 globally. Traffic is growing by 155.8% month-over-month.

Related Searches

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This page provides publicly available information about procor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit procor.com directly at https://procor.com.