profitual.io
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Profitual: The $0.5M Accounting Stealth Play
Why a 13-person team is quietly disrupting a $600B industry with zero traffic
In a world obsessed with viral growth and massive valuations, Profitual.io is playing a different game entirely. With just 13 employees and $500K in revenue, this accounting startup is building something that doesn't show up on any SEO radar—and that's exactly the point.
"They're not building for traffic—they're building for trust. In accounting, invisibility is a feature, not a bug."
The Invisible Empire
Profitual operates in the accounting industry with a team of 13 that includes CEO Raymond Fitzpatrick and CFO Craig McLaughlin. Their $500K revenue suggests they're either in early enterprise sales or serving high-value clients that don't require public visibility. Zero traffic isn't a failure—it's a deliberate strategy for B2B accounting services where referrals and relationships trump SEO.
The Executive Bench
The leadership team reads like a who's-who of financial tech: Raymond Fitzpatrick (CEO/Co-Founder), Daniel Hoyles (Co-Founder), Craig McLaughlin (CFO), Grayson Beairsto (Senior Manager Finance), and Tim Harrison (Senior Software Developer). This isn't a random startup—it's a deliberate assembly of financial and technical expertise.
What makes Profitual fascinating isn't what you can find about them online—it's what you can't. With zero detectable tech stack, no social profiles, and no public traffic data, they've achieved what most startups fail at: building a business that doesn't need to shout to be heard. In the accounting world, where trust is currency, this silence speaks volumes.
- 13-person team generating $500K revenue = ~$38K per employee
- Zero digital footprint suggests enterprise-focused sales model
- Leadership combines financial expertise with technical capability
- Operating in stealth mode while scaling revenue efficiently
The Silent Giant Strategy
Profitual proves that in B2B accounting, the best businesses don't need to be the loudest—they just need to be the most trusted.
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About profitual.io
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profitual.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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