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Proforto: The Dutch Workwear Titan
How a niche e-commerce play scaled to $17.7M in revenue by selling safety shoes.
In a world obsessed with SaaS and digital services, Proforto proves the enduring power of physical goods. They aren't selling software; they are selling the uniform of the European workforce, and they are doing it with the efficiency of a tech startup.
"Proforto isn't just selling overalls; they are digitizing the procurement process for thousands of small businesses that still rely on paper catalogs."
The Growth Engine
Proforto’s traffic profile reveals a mature digital strategy. With 262,378 monthly visits, a staggering 58% comes from organic search. This isn't accidental growth; it's the result of dominating long-tail keywords like 'mr miles bear s3 veiligheidsschoenen.' They have built a content moat around specific safety standards and brands, capturing high-intent buyers at the exact moment of need.
Brand & Community
Unlike many e-commerce players who treat social media as a billboard, Proforto uses it as a community hub. With active presences on TikTok, LinkedIn, and YouTube, they humanize a B2B product. Their 9.6/10 rating isn't just a vanity metric; it's a conversion weapon. By aggregating 681 reviews, they overcome the trust barrier inherent in selling items that need to fit and protect.
The company's tech stack—Alpine.js, Tailwind CSS, and Bootstrap—suggests a focus on speed and modularity rather than heavy, monolithic frameworks. This aligns with their operational agility. With only 78 employees generating nearly $18M in revenue, their revenue-per-head is approximately $227,000, a figure that rivals many software companies. This efficiency is the result of automating the procurement workflow for their target audience: construction firms, logistics companies, and industrial services.
- Dominates 'Brand + Category' keywords (e.g., Carhartt, safety shoes) to capture buyer intent.
- Uses social proof (9.6/10 rating) as a primary conversion driver on the homepage.
- Maintains a lean operational structure with high revenue per employee.
- Leverages a multi-channel social strategy to build a relatable B2B brand.
The Unsexy Giant
Proforto proves that boring industries, when digitized effectively, yield higher margins and stickier customers than trendy consumer apps.
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Meta Tags
Bedrijfskleding Kopen? Beoordeeld met een 9,6 | Proforto.nl
Groot aanbod bedrijfskleding, werkschoenen & PBM | Voor 23 = Morgen in Huis ✓Grootste assortiment ✓Achteraf betalen ✓Snelle levering ✓Offertes.
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Proforto
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Reviews (18)
I was speaking to Mike
I was speaking to Mike and he was really helpful and offered me a new pair of shoes as my broke after such a short time. He resolved my problem really fast and was very kind to offer me this help. I am very satisfied how smooth and fast my issue was resolved. Big thanks to Mike 😊🙏
They have good quality products
They have good quality products, fast delivery and nice people to chat with. It strongly recommend them.
Your review is appreciated, thanks a lot!
Highly recommended
Thursday evening I placed my order, on Friday noon my shoes were at home.
Mehmed! Thank you for your kind review. Good luck with the shoes! :) Mike, team Proforto
SNICKERS BODY MAPPING FLEECE PULLOVER…
SNICKERS BODY MAPPING FLEECE PULLOVER 9435. Top product: zacht, warm, degelijk en netjes afgekleed
Top service!
Top service!
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About proforto.nl
Groot aanbod bedrijfskleding, werkschoenen & PBM | Voor 23 = Morgen in Huis ✓Grootste assortiment ✓Achteraf betalen ✓Snelle levering ✓Offertes.
Company Overview
proforto.nl Social Media
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Technology Stack
proforto.nl uses 25 technologies across their website including imgix, Google Fonts, PHP, and more.
Media
imgix
Fonts
Google Fonts
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PHP
CMS
Prismic
Cloud & Hosting
AWS CloudFront
Email Marketing
Mailchimp
Traffic & Audience
proforto.nl receives approximately 262.4K monthly visitors and ranks #142,623 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:16 on the site.
The majority of proforto.nl's traffic comes from undefined, undefined, .
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