In a world obsessed with SaaS and digital services, Proforto proves the enduring power of physical goods. They aren't selling software; they are selling the uniform of the European workforce, and they are doing it with the efficiency of a tech startup.

"Proforto isn't just selling overalls; they are digitizing the procurement process for thousands of small businesses that still rely on paper catalogs."

The company's tech stack—Alpine.js, Tailwind CSS, and Bootstrap—suggests a focus on speed and modularity rather than heavy, monolithic frameworks. This aligns with their operational agility. With only 78 employees generating nearly $18M in revenue, their revenue-per-head is approximately $227,000, a figure that rivals many software companies. This efficiency is the result of automating the procurement workflow for their target audience: construction firms, logistics companies, and industrial services.

• Dominates 'Brand + Category' keywords (e.g., Carhartt, safety shoes) to capture buyer intent.
• Uses social proof (9.6/10 rating) as a primary conversion driver on the homepage.
• Maintains a lean operational structure with high revenue per employee.
• Leverages a multi-channel social strategy to build a relatable B2B brand.