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Prog-It: The B2B IT Partner With A Hardware Problem
A €9.5M revenue IT consultancy ranking for 'HP M.2' drives instead of enterprise services
Prog-It positions itself as a 'reliable IT partner' offering tailored software solutions, yet their search traffic tells a radically different story. They are ranking for obscure hardware part numbers, not enterprise transformation keywords.
"You don't become a 'reliable IT partner' by ranking for 'n86404 m.2'—you do it by fixing the disconnect between your brand promise and your actual web presence."
The SEO Identity Crisis
The data reveals a fascinating disconnect. Prog-It's top organic keywords are strictly hardware-related ('hp m.2 n86404', 'asus rog strix'). With 6,922 monthly visits, the traffic volume is low, but the intent is completely wrong for a software consultancy. This suggests either a legacy e-commerce experiment bleeding into their main domain or a catastrophic SEO misconfiguration where their 'careers' or product pages are cannibalizing their service brand.
The Finnish B2B Machine
Despite the digital noise, the fundamentals are solid. With 73 employees and €9.5M in revenue, Prog-It generates approximately €130k per employee—a healthy metric for a regional IT services firm. Their leadership team (Mirza Muhic, Kati Paulin, Tolga Celebi) suggests a stable, executive-heavy structure typical of established Nordic consultancies that rely on long-term contracts rather than inbound traffic.
The 'Tech Stack' analysis shows they are technically competent—using Tailwind, Bootstrap, and jQuery. However, the lack of structured data and the undefined top countries (47.6% 'undefined') indicates a tracking or analytics implementation gap. For a company selling 'innovative IT solutions,' their own digital infrastructure appears to be running on legacy defaults.
- Revenue Efficiency: €130k revenue per employee indicates strong account management.
- Traffic Mismatch: Top keywords are hardware specs, not IT services.
- Structural Stability: C-Suite implies mature governance, not a startup hustle.
The Silent Operator
Prog-It doesn't need Google to survive—they have the contracts and the team. But for a company of this size, the digital silence is a missed opportunity to dominate the Finnish IT market.
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Prog-It - Luotettava IT-kumppani yrityksellesi
Yrityksesi tarpeisiin räätälöidyt innovatiiviset IT- ja ohjelmistoratkaisut, joilla turvaat ja kehität liiketoimintaasi. Tutustu Prog-It:hen!
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About prog-it.net
Yrityksesi tarpeisiin räätälöidyt innovatiiviset IT- ja ohjelmistoratkaisut, joilla turvaat ja kehität liiketoimintaasi. Tutustu Prog-It:hen!
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prog-it.net uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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prog-it.net receives approximately 6.9K monthly visitors and ranks #2,863,771 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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