progressionapp.com
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Progression: The Career Growth OS
How a 16-person team is building the infrastructure for modern talent development
In an era where talent is the last true moat, most companies still manage careers on spreadsheets and gut feel. Progression is betting that structured, visual career frameworks aren't just HR compliance—they're the operating system for scaling high-performance teams.
"Progression isn't selling software—it's selling clarity. In a world of remote work and talent scarcity, they're turning career progression from a black box into a transparent roadmap."
The Silent Growth Engine
With just 16 employees and $1.3M in revenue, Progression is a classic product-led growth story. But the real story is in their traffic: 39% direct, 26% organic. That's not viral marketing—that's retention. Teams are bookmarking the app, coming back daily, and building rituals around it. The 15,400 monthly searches for 'progression' suggest strong brand recall, even if the global rank (#1.4M) seems modest. This is a focused, high-intent user base.
The Niche That Scales
Progression's genius is in the specificity. They're not another HR platform trying to do everything. They're laser-focused on job architecture—designing career levels, skills, and expectations. This is the unsexy infrastructure that every scaling company needs but hates building. By solving this one problem beautifully, they become the default layer in the talent stack, with integrations and workflows radiating out from their core.
The tech stack reveals a lean, modern operation: Tailwind CSS, Netlify, Cloudflare. No legacy bloat. They're building fast, shipping fast, and optimizing for developer experience. The presence of both Twitter and Facebook pixels suggests they're experimenting with paid acquisition, but the dominant direct traffic tells the real story: their product is sticky enough to become a daily habit.
- Product-led motion: 39% direct traffic signals strong retention and word-of-mouth
- Vertical SaaS play: They own career progression, not just performance reviews
- Capital efficiency: $1.3M revenue with 16 people = ~$81K per employee
- Global ambiguity: Traffic sources are fragmented, suggesting early international adoption
The Quiet Category Leader
Progression is building the infrastructure for the future of work—one career level at a time. While others chase AI hype, they're solving the human problem of growth at scale.
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Progression: Helping teams to grow, together
Design career levels, skills and expectations. Help everyone demonstrate and track their growth.
Progression
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About progressionapp.com
Design career levels, skills and expectations. Help everyone demonstrate and track their growth.
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progressionapp.com uses 19 technologies across their website including Okta, HSTS, cdnjs, unpkg, and more.
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Okta
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HSTS
CDN
cdnjs, unpkg
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Cloudflare, Netlify
Marketing Automation
HubSpot
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Traffic & Audience
progressionapp.com receives approximately 15.7K monthly visitors and ranks #1,422,737 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:54 on the site.
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