charliehr.com
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CharlieHR: The UK's Silent HR Giant
How 54 people built a $6.8M business on UK bank holidays
CharlieHR is a masterclass in SEO dominance disguised as an HR tool. While most SaaS companies chase enterprise sales, Charlie captured 74% of its traffic from a single, untapped keyword category.
"CharlieHR doesn't compete on HR features; they dominate on 'bank holidays'—a search term with 40K monthly volumes."
The SEO Trojan Horse
The data reveals a fascinating strategy: Charlie's top 5 keywords aren't 'HR software' or 'payroll'—they're 'bank holidays 2025' and 'UK bank holidays 2025.' By owning the UK holiday calendar, they funnel 40,650 monthly searchers into their ecosystem. This isn't accidental; it's a deliberate land-grab in a space competitors ignore.
The 66% Direct Traffic Anomaly
A 66% direct traffic share is nearly unheard of in B2B SaaS. This suggests either massive brand recall or a product that users access daily. For a company with just 54 employees, this loyalty metric is their true moat. It indicates Charlie has moved from 'tool' to 'habit'—a critical transition for any SaaS platform.
CharlieHR's tech stack is pragmatic, not flashy. jQuery and Tailwind CSS suggest a focus on speed over complexity. Their $6.8M revenue with 54 employees yields ~$126K revenue per employee—efficient but not explosive. The lack of funding data hints at bootstrapping or early-stage VC, positioning them as a disciplined operator rather than a cash-burning growth machine.
- UK-centric dominance: 74% of traffic is UK-based, ignoring the US market entirely
- Content moat: Owns the 'bank holiday' keyword vertical, creating a sticky entry point
- Efficient growth: $6.8M revenue with a lean 54-person team
CharlieHR is a blueprint for vertical SEO dominance
They didn't build a better HR tool—they built a better search strategy.
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5 keywordsHow is Charliehr's SEO?
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Save time on HR admin and build a highly-engaged team
With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.
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Reviews (20)
Super helpful - thank you Alisa & Hannah!
A heartfelt thank you to Alisa Mistry, my HR advice manager, whose guidance was always thorough, thoughtful, and truly appreciated. It was a pleasure working with her. I’d also like to extend the same gratitude to another wonderful advisor, Hannah Wenman. I sincerely appreciate all your hard work!
Excellent Service - Highly Recommended
Excellent Service! We are a young mortgage brokerage with a small team and CharlieHR have been fantastic. We use their system for staff which works very well and has some really useful features. We have recently started using their HR advice add-on and it is difficult to put into words how much help that is to a company like us. From assistance with contracts to managing staff well, and even creating our company handbook. I would certainly recommend CharlieHR to other business owners with smaller teams that want a reliable platform and HR guidance to scale. Particular mentions to Jasleen, Alisa & Josh - thank you!
Great platform, super friendly team, always there to help!
Been working with CharlieHR for a couple of years now and can truly say that they are amazing! They are always here to help with a smile on their faces, nothing is too much trouble, and equally importantly, they are very happy to receive feedback and they always listen to see if they can explore new ideas/make recommendations. Their customer centricity is second to none and their team lives and breathes their ethos and values, especially our account manager, Alexandros. Please continue to do what you are doing and being a rock star! :)
Very easy to use and feature-rich.
Very easy to use and feature-rich. CharlieHR made the visibility of my colleagues and their annual leave easy. I could also know about upcoming hires easily. Perks at work is also awesome! It really helps to have the discounts in the cinema.
Fantastic product
Fantastic product, easy to use and has everything needed for a growing company
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About charliehr.com
With Charlie, you can automate your HR tasks and build a high-performing team that drives your business forward.
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Technology Stack
charliehr.com uses 22 technologies across their website including Adobe Fonts, HSTS, PHP, and more.
Fonts
Adobe Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
charliehr.com receives approximately 368.0K monthly visitors and ranks #121,655 globally. The website has a bounce rate of 32% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:27 on the site.
The majority of charliehr.com's traffic comes from undefined, undefined, .
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