Progressive Waste isn't a flashy SaaS startup—it's the invisible backbone of municipal infrastructure. With 753 employees and $221.4M in revenue, they've built a digital presence that's as functional as their trucks: no frills, just execution.

"In a world obsessed with growth hacking, Progressive Waste proves that serving essential infrastructure can be more valuable than chasing viral traffic."

The leadership team tells the story of a company built on relationships, not algorithms. Jeff Peckham (Sr VP & CDO) and Mark Benjamin (Community Relations Director) represent a dual focus: digital infrastructure and local stakeholder management. In waste management, the C-suite isn't pitching VCs—they're meeting with city councils and HOA boards.

• Zero vanity metrics: No traffic, no social engagement, but $221M in revenue
• Local-first SEO: Dominating specific municipal search terms rather than broad keywords
• Relationship-driven sales: Leadership focused on community relations, not conversion optimization
• Pragmatic tech stack: Proven, battle-tested technologies over trendy frameworks