In the fragmented, billion-dollar janitorial supply industry, Pro-Link isn't chasing viral trends—it's building a $35M empire one local relationship at a time. While tech startups burn cash, this national distributor leverages a hybrid model to dominate the middle market.

"They aren't selling cleaning supplies; they're selling the peace of mind that comes from a single phone call to a friendly local expert."

The leadership team is lean and experienced. With Toby Deitzel as President and a seasoned CFO in Bruce Seich, the financial discipline is evident. The employee-to-revenue ratio of ~$673k per employee is high for a distribution business, suggesting operational efficiency and a sales-led culture.

• The '17x18' and '30x37' keyword anomalies hint at specific product SKUs or sizes they dominate in search.
• Niche login traffic ('prolink napa login') suggests a dedicated portal for specific distributor networks.
• The lack of Trustpilot reviews is telling—they rely on B2B referrals, not consumer public ratings.