promove.com
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Promove: The $42M Apartment Concierge
How a 256-person team turned apartment hunting into a high-touch service business.
Promove isn't a listing aggregator; it's a human-powered concierge service for Atlanta's brutal rental market. They don't just show you apartments—they handle the entire hunt, promising to find your perfect fit often for less money than you could find on your own.
"In an age of AI-driven everything, Promove proves that high-touch, human-led service still commands premium revenue."
The Human Algorithm
While competitors automate, Promove scales people. With 256 employees serving 17k monthly visitors, that's a remarkably high human-to-customer ratio (approx 1:67). This isn't a tech company with a support team; it's a service company using tech as an enabler. Their 53% direct traffic proves they've built a brand that people type into the address bar, not just click from a Google ad.
The Revenue Reality
At $42.2M revenue with 256 employees, Promove generates ~$165k per employee. This is exceptionally high for a consumer services business, suggesting their commission model (likely 100% of first month's rent or landlord referral fees) is lucrative. They're not playing the volume game of Zillow; they're playing the high-touch, high-conversion game.
The keyword data reveals their niche: they rank for hyper-specific building names like '1133 on the square' and 'Cortland Windward.' This isn't broad SEO; it's capturing intent at the final decision stage. When someone searches 'Lumen Grant Park,' they're not browsing—they're ready to sign. Promove intercepts that intent with a human expert.
- Service over scale: 256 people serving a single metro area (Atlanta) with precision.
- Direct traffic dominance: 53% direct vs. 38% organic shows strong brand recall.
- Niche keyword capture: Dominates specific building searches where conversion is highest.
- Tech stack pragmatism: Uses standard tools (Google Analytics, Facebook Pixel) rather than over-engineering.
The Unsexy Billion-Dollar Playbook
Promove proves that in local services, human expertise + disciplined geography > tech-first scaling. They're not building an app; they're building a $42M service machine.
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PROMOVE
Relax and let our experts take the stress out of finding your new Atlanta apartment. We quickly find what you want, where you want it, and often for less money. We make it so easy.
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About promove.com
Relax and let our experts take the stress out of finding your new Atlanta apartment. We quickly find what you want, where you want it, and often for less money. We make it so easy.
Company Overview
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Technology Stack
promove.com uses 9 technologies across their website including YouTube Embed, Font Awesome, Microsoft Ads, Google Ads, and more.
Video
YouTube Embed
Fonts
Font Awesome
Advertising
Microsoft Ads, Google Ads, Facebook Pixel
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
promove.com receives approximately 17.3K monthly visitors and ranks #1,590,541 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 3:57 on the site.
The majority of promove.com's traffic comes from .
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This page provides publicly available information about promove.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit promove.com directly at https://promove.com.