propertykey.com
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PropertyKey: The Quiet Data Giant
An $800k revenue machine with 500k monthly visits that nobody is watching
In a world obsessed with AI valuations and viral consumer apps, PropertyKey operates in the shadows with a model that prints cash: become the indispensable data backbone for an entire industry. With just 8 employees and nearly half a million monthly visits, they've built a moat that most SaaS founders would kill for.
"They're not selling software—they're selling the fuel that powers real estate decisions."
The Traffic Paradox
Here's what makes PropertyKey fascinating: 62% of their traffic is direct, yet only 1% comes from organic search. This isn't a content marketing play—it's a utility play. When realtors need 'my realtor dash' (1,550 monthly searches) or 'stellar mls login' (520 searches), they don't Google a blog post. They go directly to PropertyKey. That's lock-in.
Micro-Team, Macro Impact
With only 8 people, each employee generates ~$100k in revenue. That's enterprise-grade efficiency at SMB overhead. The leadership triangle—Bill Antoskiewicz at the helm, Craig Hoffmann managing data, and Jeff Hoffmann on the code—creates a tight ship where product and data strategy move in lockstep. No bloat, just execution.
The keyword strategy reveals their playbook: 'imapp' (630 searches), 'myrealtordash' (390 searches), and 'circle prospect' (350 searches) aren't generic real estate terms—they're branded product features. PropertyKey has embedded itself so deeply into daily workflows that the tool names become search verbs. That's not SEO; that's infrastructure.
- Direct traffic dominance (62%) signals product-market fit that content marketing can't buy
- Niche keyword ownership: they own the search terms for their own features
- 8-person team achieving $100k revenue per employee is SaaS efficiency gold
- Backlink profile of 4,113 suggests strong domain authority without aggressive link building
The Unsexy Billion-Dollar Playbook
PropertyKey proves that boring infrastructure beats shiny features when you own the data layer that entire industries depend on.
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5 keywordsHow is Propertykey's SEO?
Open Graph Image
https://propertykey.com/wp-content/uploads/2024/11/bg01-scaled-1.webp
Meta Tags
Home Page - Property Key
PropertyKey develops high-quality property information tools & provides the most current & accurate property databases for the real estate industry.
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About propertykey.com
PropertyKey develops high-quality property information tools & provides the most current & accurate property databases for the real estate industry.
Company Overview
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Technology Stack
propertykey.com uses 16 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Performance
Lazy Loading, Priority Hints
Traffic & Audience
propertykey.com receives approximately 495.4K monthly visitors and ranks #83,909 globally. The website has a bounce rate of 14% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 6:11 on the site.
The majority of propertykey.com's traffic comes from undefined, .
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This page provides publicly available information about propertykey.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit propertykey.com directly at https://propertykey.com.