Propterry isn't playing the lead-gen lottery. Their traffic data shows 'N/A' across the board—not because it's hidden, but because it likely doesn't exist in public channels. This suggests a pure B2B model: direct sales, referral networks, and offline relationships. The website serves as a digital business card, not a traffic funnel. While competitors chase SEO rankings, Propterry chases enterprise contracts. The $1.6M revenue with 18 employees points to high-value, low-volume deals. Average revenue per employee: $88,888—solid for real estate tech, suggesting they're selling software or services, not ad-supported listings.

Their tech stack reveals a pragmatic, modern approach. They use Tailwind CSS and Bootstrap for rapid UI development, jQuery and Slick for interactive elements, and core-js for JavaScript optimization. Google Analytics and Zendesk sit in the background—one for tracking, one for support. This isn't a cutting-edge AI platform; it's a robust, maintainable web application built for reliability over flash. The inclusion of Priority Hints and Lazy Loading shows they care about performance, but the absence of advanced frameworks suggests they're not building a complex SaaS platform. They're building a functional tool that works.