propz.com.br
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Propz: The Data-Driven Loyalty Engine
How a Brazilian startup uses tech to turn transactions into relationships.
In a market saturated with generic CRM tools, Propz.com.br (operating as Rock Encantech) isn't just selling software—it's selling 'encantamento' (enchantment). By merging data science with consumer psychology, they've carved a niche in the B2B services sector, proving that loyalty isn't bought; it's engineered.
"They aren't just tracking clicks; they're engineering emotional connections at scale."
The Human-Centric Tech Stack
With a lean team of 82 employees generating $20.5M in revenue, Propz operates with impressive efficiency. Their core team structure reveals a product-first philosophy: Product Owners, UX Designers, and Full Stack Engineers sit at the center, supported by CRM and Business Analysts. This isn't a sales-heavy organization; it's a technical powerhouse focused on delivering a seamless user experience.
The Organic Growth Engine
Despite low overall traffic (390 monthly visits), the traffic quality is telling. With 42% coming from organic search and 35% direct, Propz isn't relying on paid acquisition spam. The fact that 'propz' commands 450 monthly searches suggests strong brand recall and a growing base of active users seeking out the platform specifically.
The technology stack reveals a modern, frontend-heavy approach. Utilizing Tailwind CSS, Bootstrap, and Swiper indicates a focus on responsive, interactive interfaces. However, the reliance on jQuery alongside modern frameworks suggests a legacy codebase or rapid prototyping phases that prioritize speed over architectural purity—a common trait in fast-moving startups.
- Niche Focus: Specializes in the intersection of data, tech, and consumer science.
- Revenue Efficiency: High revenue-to-employee ratio ($250k/employee).
- Brand Momentum: Significant search volume for their brand name indicates market traction.
The Quiet Giant of Brazilian Loyalty Tech
While competitors fight for attention, Propz is building a $20M business by making customers feel 'encantado'—one data point at a time.
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1 keywordsHow is Propz's SEO?
Open Graph Image
https://rockencantech.com.br/svgs/logo_rock.svg
Meta Tags
Página Principal | Rock Encantech
A Rock Encantech é um ecossistema que une dados, tecnologia e ciência do consumo para ajudar o seu negócio a fidelizar e encantar clientes.
H1 Tags
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About propz.com.br
A Rock Encantech é um ecossistema que une dados, tecnologia e ciência do consumo para ajudar o seu negócio a fidelizar e encantar clientes.
Company Overview
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Technology Stack
propz.com.br uses 22 technologies across their website including Font Awesome, PHP, Framer, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
Framer, WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
propz.com.br receives approximately 390 monthly visitors. The website has a bounce rate of 26% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 1:51 on the site.
The majority of propz.com.br's traffic comes from .
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This page provides publicly available information about propz.com.br. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit propz.com.br directly at https://propz.com.br.