Prospectiva is the ghost in the machine of Brazilian public affairs—a 176-person consultancy generating $7.5M annually while remaining virtually invisible online. This is what elite government relations actually looks like.

"They don't sell to the public—they sell access to power. And they're winning at it."

The keyword data tells the real story. They rank for 'public affairs' (5,610 volume), 'prospectivo' (1,450), and even 'pink tide' (1,410)—terms that signal deep engagement with Latin American political currents. This isn't a firm optimizing for clicks; it's one that owns mental real estate in policy circles. The 91.2% traffic concentration in a single undefined market (likely Brazil) suggests a fortress strategy: dominate one territory completely rather than dilute globally.

• Zero detected tech stack = intentional minimalism (or legacy operations)
• Direct traffic (31%) exceeds typical B2B benchmarks, proving word-of-mouth dominance
• No social profiles, no backlinks, no content marketing—yet commands premium rates
• Specialized talent: Political Analysis Director + multiple Public Affairs Directors/Managers