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Prospur: The SMB CRM That's Flying Under the Radar
A $0.5M revenue, 7-person team building the 'fully integrated' CRM for small business.
In a CRM market dominated by giants like Salesforce and HubSpot, Prospur is quietly building a fully integrated business acceleration platform for the underserved SMB sector. With just 7 employees and half a million in revenue, they're either a hidden gem or a niche player fighting an uphill battle.
"Their 'fully integrated' claim is bold, but with 237 monthly visits, they're either pre-launch or struggling to find product-market fit."
The SMB Target
Prospur's positioning as a CRM for Small and Medium Businesses is strategic. The SMB market is vast but fragmented, with many tools either too complex or too simple. Their integration of 'business acceleration' with CRM suggests they're trying to be more than a contact manager—they want to be the operational backbone for growing companies.
Growth Signals
The traffic data reveals a telling story: 42% direct traffic suggests brand awareness exists, but it's tiny. The 32% organic search traffic is driven by keywords like 'crm matrix' and 'matrix crm'—they're capturing CRM researchers, but conversion appears low. This looks like early-stage traction, not mature growth.
Their tech stack (ASP.NET, Tailwind, jQuery) shows pragmatic choices—likely built for speed and cost-efficiency. The lack of funding data is notable; they might be bootstrapped or very early stage. With a program manager named Ashish Kumar, they have at least one experienced operator, but the 7-person team means they're stretched thin across product, sales, and support.
- The 'fully integrated' promise is ambitious for a small team—execution risk is high
- Low traffic (237 visits) suggests either stealth mode or weak go-to-market
- Keyword strategy shows they're targeting CRM researchers, but conversion funnel isn't optimized
- Social presence exists but engagement appears minimal
The Verdict: Niche Play or Pre-Scale?
Prospur has a clear SMB focus but needs to prove it can scale beyond 237 monthly visitors. Watch for their go-to-market motion in 2024.
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Prospur is world’s first fully integrated business acceleration platform and CRM solution for Small and Medium Businesses (SMB)
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About prospur.io
Prospur is world’s first fully integrated business acceleration platform and CRM solution for Small and Medium Businesses (SMB)
Company Overview
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Technology Stack
prospur.io uses 11 technologies across their website including Font Awesome, Google Fonts, ASP.NET, Calendly, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
ASP.NET
Scheduling
Calendly
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
UI Libraries
DaisyUI
Traffic & Audience
prospur.io receives approximately 237 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of prospur.io's traffic comes from .
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