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protrainings.com

15 technologies
VerifiedVisit97.5K/mo$5M4615 Tech22 Leads
Deep Dive

ProTrainings: The $5M Bet on Compliance

How a 46-person team dominates online CPR training through ruthless SEO and compliance focus

In a world where online education is a chaotic sea of content, ProTrainings.com found gold in the unsexy, unglamorous world of compliance-driven certification. With 97,536 monthly visits and a laser focus on CPR and first aid, this 46-person company has built a $5.2M revenue engine by solving one critical problem: making life-saving training accessible and legally defensible.

$5.2M
annual revenue
97.5K
monthly visits
52%
direct traffic
36%
organic search

"They're not selling courses—they're selling liability protection wrapped in a certificate."

The Compliance-First User Base

ProTrainings' traffic reveals a telling pattern: 52% direct traffic suggests high repeat usage. This isn't casual learners—it's healthcare professionals, corporate safety officers, and schools who return quarterly for recertification. Their 810 monthly searches for 'protrainings' alone indicate a captive audience that treats the platform as a utility, not a discovery destination. The real insight? They've built a compliance moat so deep that users don't shop around—they just come back.

The SEO Arbitrage Playbook

While competitors fight for broad 'online learning' terms, ProTrainings dominates long-tail medical queries. They rank for 'what are the symptoms of a concussion' (880 monthly searches) and 'burn levels' (430 monthly)—not because they're medical authorities, but because they bundle these into compliance courses. It's a brilliant content arbitrage: create training around high-volume medical questions, capture the traffic, and convert it into certification sales. Their 36% organic traffic share proves this strategy works.

The company's tech stack tells the story of a pragmatic, growth-focused operation. They use jQuery and Bootstrap—old-school but reliable—paired with modern analytics (PostHog, Clarity) and customer support (Zendesk). This isn't a VC-backed rocket ship chasing the latest JavaScript framework; it's a bootstrapped mentality optimized for conversions and customer retention. The 46 employees generate $113K revenue per head—remarkable for a compliance training company.

  • Direct traffic dominance (52%) signals exceptional brand recall and user stickiness
  • The 'protrainings' branded search volume (810/month) is their true moat—users aren't comparing alternatives
  • They've turned medical curiosity into compliance revenue by ranking for symptom-related queries
  • With only 1 Trustpilot review, they're either flying under the radar or their customers don't publicly review B2B compliance tools
No mobile app presence
Dominant direct traffic (52%) = high retention
Limited public reviews (only 1 on Trustpilot)
Compliance-driven recurring revenue model
Unknown global rank position (#273,357 suggests limited scale)
SEO moat around medical queries
No VC funding (likely bootstrapped)
Efficient 46-person team generating $5.2M

The Unsexy Billion-Dollar Playbook

ProTrainings proves that in B2B compliance, boring is profitable. While EdTech chases AI and gamification, this team built a $5M business by making certification as frictionless as possible—and owning the search terms that drive compliance decisions.

What tech stack does Protrainings use?

33 detected
CDN1
Cloud & Hosting1
Customer Support1
Analytics & Marketing3
UI Libraries1
JavaScript Libraries1
Tracking & Analytics18
F
Facebook Pixel
G
Google Analytics
S
Segment
P
PostHog
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google APIs
C
Cloudflare
G
Google Tag Manager
A
Amazon CloudFront
F
Facebook Pixel
B
Bing
P
PostHog
G
Google Static
G
Google DoubleClick
M
Microsoft Clarity
G
Google Analytics
Z
Zendesk

How much traffic does Protrainings get?

Traffic & Engagement

97.5K
Monthly Visits
6.1
Pages/Visit
7:25
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-17%
117.7K
Oct 2025
Oct
103.3K
Nov 2025
Nov
97.5K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
52%
Social
1%
Referrals
10%
Email
0%
Paid
0%

Where is Protrainings's audience located?

🌍95.7%
🌍1.1%
🌍0.9%
🌍0.7%
🌍0.7%

What keywords does Protrainings rank for?

5 keywords
1protrainings810 vol$3.48
2cpr certification22.5K vol$2.36
3petsave cpr houston350 vol
4what are the symptoms of a concussion880 vol
5burn levels430 vol

How is Protrainings's SEO?

Open Graph Image

OG Image preview
og:image

https://d3imrogdy81qei.cloudfront.net/course_previews/274/procpr-course.jpeg

Meta Tags

title50 chars

Online CPR & First Aid Training | ProTrainings.com

description115 chars

ProTrainings provides fully compliant CPR, BLS, first aid, and other courses online. Earn your certification today!

og:title

ProCPR

languageEN

H1 Tags

h1Training for people who care
h1Join us in creating a safer world,
h1one life at a time.

Who works at Protrainings?

Loading leads...

What do customers think of Protrainings?

ProTrainings

ProTrainings

3.7
1 reviews

Categories

Education Center#undefinedEducational Institution#undefinedFirst Aid Station#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Kenmoor Avenue Southeast 618
Grand Rapids, US

Reviews (1)

Filter by rating:
Arturo
6/9/2022
🇺🇸 United States2 reviewsOrganicUnverified
Great service!

One of my jobs required first aid training, I got that in one single day thanks to protrainings.com, they also have a feature that you can "train for free" and only pay if you pass the course which is awesome so you have nothing to lose. I also work at a hospital, they did not approve the CPR card I got from protrainings.com because they wanted it from 'American Heart Association', I notified protrainings and they refunded my CPR course quickly.. they were friendly and no questions asked, fast and reliable and great customer service!

Frequently Asked Questions about Protrainings

What is Protrainings's Revenue?
Protrainings generates approximately $5M in annual revenue. With 46 employees, that's $112,000 per employee.
What does Protrainings do?
ProTrainings provides fully compliant CPR, BLS, first aid, and other courses online. Earn your certification today!
How fast is Protrainings growing?
Protrainings employee count has changed by 2% year over year.
What technologies does Protrainings use?
Protrainings uses 15 technologies across their website including Fonts, CDN, Cloud & Hosting. Key technologies include Google Fonts, cdnjs, Cloudflare.
Who are Protrainings's competitors?
Protrainings's main competitors include STEM.org, ProQuest, Mango Languages, Diplomat, A Pass Educational Group. These companies operate in similar markets and compete for the same customer base.
What do customers think of Protrainings?
Protrainings has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About protrainings.com

ProTrainings provides fully compliant CPR, BLS, first aid, and other courses online. Earn your certification today!

Company Overview

protrainings.com
Website
health
Industry
#273,357
Global Rank
97.5K
Monthly Visitors
15
Technologies
22+
Employees

Contact protrainings.com

Technology Stack

protrainings.com uses 15 technologies across their website including Google Fonts, cdnjs, Cloudflare, and more.

Fonts

Google Fonts

CDN

cdnjs

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel

Customer Support

Zendesk

Analytics & Marketing

PostHog, Clarity, Google Analytics

Traffic & Audience

97.5K
Monthly Visits
41%
Bounce Rate
6.1
Pages/Visit
7:25
Avg. Duration

protrainings.com receives approximately 97.5K monthly visitors and ranks #273,357 globally. The website has a bounce rate of 41% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 7:25 on the site.

The majority of protrainings.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is protrainings.com?
ProTrainings provides fully compliant CPR, BLS, first aid, and other courses online. Earn your certification today!
What technologies does protrainings.com use?
protrainings.com uses 15 technologies including Google Fonts, cdnjs, and 9 more. View the full tech stack analysis above.
How do I contact protrainings.com?
You can contact protrainings.com through their contact page.
What are protrainings.com's social media accounts?
protrainings.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is protrainings.com hiring?
Check protrainings.com's careers page for current job openings and opportunities. The company has 22+ known employees.
How popular is protrainings.com?
protrainings.com receives approximately 97.5K monthly visitors and ranks #273,357 globally. Traffic is declining by 5.6% month-over-month.

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This page provides publicly available information about protrainings.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit protrainings.com directly at https://protrainings.com.