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Protranslating: The $35M Translation Giant Hiding in Plain Sight
A deep dive into a 378-person service company that defies digital scaling logic
In a world obsessed with AI translation startups, Protranslating represents the opposite: a 378-person, $35M revenue service business built on old-school values. Their website gets just 1,000 monthly visits, yet they scale a high-touch service globally. This is the story of a company that chose operational excellence over digital vanity.
"Protranslating proves that in service businesses, traffic is vanity—revenue is sanity."
The Human Infrastructure Play
With 378 employees generating $35M in revenue, Protranslating operates at ~$93K revenue per employee. This is a classic professional services model: high-touch, expert-driven delivery. Unlike AI-first translation platforms, their moat isn't algorithms—it's their team of expert linguists. The CEO Luis de la Vega and VP Matthew Rodano lead a structure where human expertise scales through process, not automation.
The Traffic Paradox
Here's the counterintuitive insight: Protranslating gets just 1,000 monthly visits (50% organic, 33% direct) while competing for keywords like 'translating' (2,520 volume) and 'big language solutions' (1,690 volume). This suggests they're not competing on SEO—they're winning through enterprise sales, partnerships, and referrals. Their traffic quality over quantity approach means every visitor is likely a high-intent enterprise buyer.
The tech stack reveals their priorities: jQuery, Bootstrap, and Google Analytics suggest a functional, not flashy, web presence. They're not optimizing for conversion rate—they're optimizing for service delivery. The absence of modern frameworks like React or Vue tells us their digital experience is a brochure, not their product. Their real product lives in their operations, managed by VP of Operations Colin Klevan and Director Plamena Tzankova.
- Keyword strategy focuses on commercial intent ('big language solutions') over informational queries
- 33% direct traffic indicates strong brand recall and repeat enterprise business
- Organic search (50%) likely captures bottom-funnel buyers researching translation partners
The Anti-Startup Success Story
Protranslating proves that in service businesses, digital footprint is secondary to operational excellence. They're not building for VCs—they're building for clients.
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Grounded in old-school values but driven by a willingness to embrace innovation, our team of expert linguists is the foundation of our success. Protranslating
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About protranslating.com
Grounded in old-school values but driven by a willingness to embrace innovation, our team of expert linguists is the foundation of our success. Protranslating
Company Overview
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Technology Stack
protranslating.com uses 20 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
protranslating.com receives approximately 1.0K monthly visitors and ranks #13,378,092 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:03 on the site.
The majority of protranslating.com's traffic comes from .
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