While everyone chases AI hype, ProvenWorks is solving a $2.1M problem: dirty address data. They've built a profitable Salesforce app business by focusing on one unsexy but critical pain point. The real story isn't in the revenue—it's in the search behavior revealing a massive, unaddressed market need.

"Their top organic keyword isn't their product name—it's 'fake address' with 7,650 monthly searches. This isn't a brand; it's a utility solving a fundamental data problem."

• Revenue-per-employee: ~$100K (strong for a niche SaaS)
• 42% organic traffic shows SEO is working, but it's not their only channel
• The 'fake address' keyword suggests they're solving a compliance/verification problem, not just convenience
• No funding = full control, but potentially slower growth than VC-backed competitors

What makes ProvenWorks unique isn't flashy tech—it's their domain authority. They're not building for startups; they're building for Salesforce admins drowning in bad data. Their 21-person team is likely 100% focused on Salesforce, creating a moat that generic address validation tools can't cross. The revenue tells us they've found product-market fit; the search data tells us the market is bigger than they've captured.