17hats.com
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17hats: The 26-Person Powerhouse Owning the Solopreneur
How a tiny team built a $1.9M revenue machine with 80% direct traffic and zero VC drama.
In a market dominated by enterprise giants and feature-bloated startups, 17hats is the quiet giant for solopreneurs. With just 26 employees and $5.3M in funding, they’ve built a self-sustaining engine that generates $1.9M in revenue. This isn't a story of hyper-growth; it's a masterclass in product-market fit and community dominance.
"17hats doesn't chase algorithms; it owns the inbox. 80% direct traffic is the ultimate moat in the SaaS world."
The Solopreneur's Operating System
17hats isn't for everyone, and that's the point. While competitors chase the enterprise market, 17hats has obsessed over the specific pain points of photographers, coaches, and consultants. Their revenue of $1.9M on $5.3M funding suggests a capital-efficient model, likely fueled by high retention rather than aggressive acquisition. They aren't selling software; they're selling peace of mind to the overworked business owner.
The 'Email Template' Trojan Horse
Look at their keyword strategy. They rank for 'email template' (18.3K volume) and '17hats' (5.5K volume). This reveals their acquisition secret: they solve the immediate, surface-level problem (templates) to capture the long-term solution (CRM). By offering high-value free content, they pull users into a paid ecosystem where the 'direct' traffic eventually becomes their lifeblood.
The tech stack reveals a pragmatic approach. They utilize Webflow for marketing and Framer for rapid prototyping, suggesting a lean, design-focused engineering team. They aren't reinventing the wheel; they're using established tools to ship fast. This efficiency allows a team of 26 to manage a platform serving nearly a million monthly visitors without the overhead of a massive engineering department.
- The Moat: 849,314 backlinks indicate a decade of SEO dominance that new entrants cannot replicate overnight.
- The Revenue: $1.9M revenue with only 26 employees suggests an impressive revenue-per-employee ratio of ~$73k, high for SMB SaaS.
- The Traffic: 80% direct traffic is a product-led growth dream, implying users bookmark the site and return daily.
The 'Boring' Billion-Dollar Playbook
17hats proves that in B2B SaaS, solving a specific problem for a niche audience is more valuable than chasing general market hype. They are the definition of a 'boring' billion-dollar company in the making.
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17hats | CRM + Small Business Management Software Solution
Boost small business growth and revenue with 17hats. Organize for ease, streamline for speed, and automate for growth. Start your free trial today.
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Reviews (12)
the CRM for every business owner
This CRM solved so many issues for our Photography and video business. from creating workflows to to our clients journey, organizing finances, keeping our tasks organized, online scheduling appointments and shoots and making it all accessible from our phone or any device has made our processes of sales, booking and fulfillment so much easier. My clients and I love it in every way
17hats is my personal assistant that saves me time and money
17hats allows me to have all my business administrative tasks and all records and documents related to each client in one place. The best part is that most of the tasks are automated, eliminating the need to hire an assistant for those tasks. The same way as you would train your assistant for the job you would spend some time to set up your systems the way you want them to work for you. There are many resources available to learn how to do it, including the live trainings where you can workshop your setup with a very knowledgeable team member, and the new Marketplace makes it even easier - you can download the set up you want and save time on setting things up yourself. Integration with my calendars and Zoom makes setting up meetings a breath - I don't have to double check for time conflicts or go back and forth with the Zoom links. It all happens automatically. Running my business from 17hats daily frees my time to have life and run my business, I don't have to choose one over the other. The customer support is spectacular. All my questions answered and issues resolved in a timely manner and in a supportive and respectful way.
The Best Home For Your Business
I love that I can run my business in one central location. I can easily manage all my clients, projects, and calendars. Creating and sending quotes, contracts, and invoices is a breeze. One of the best features is workflows. This allows me to automate my processes and enhance my client experience. I also love using the 17hats app on my phone. I can easily check on a client or send a document on the go in minutes. I also love that I can connect my bank accounts and do all my bookkeeping within 17hats. The reports they have are so helpful! At the end of the year, I can simply download my reports and give them to my CPA. 17hats makes running business a breeze! I am a total nerd when it comes to 17hats. I love all the things it can do and all the ways it makes my life so much easier. I rave about it and encourage other business owners to use it any chance I get. I use it daily and it is the foundation upon which I have built two successful businesses. I have tried other CRM softwares and 17hats is definitely my favorite. I love the interface and how easy it is to use. They also have an incredible support team that I have utilized many times over the years. I cannot imagine using another software. I will be a 17hats user for life.
I've been using 17hats since 2018
I've been using 17hats since 2018! Couldn't do without it, honestly. All the clients are in one place, with invoices and automatic reminders so I don't have to chase payments. Questionnaires, quotes and contracts are a daily process. Workflows make my life easier in so many ways and online scheduling is so convenient. It's a must-have tool for every small business!
must have for solopreneurs
17hats is a must have for solopreneurs!! It makes organizing contacts easy, replaced my former scheduler (Calendly), automates invoices and emails and SO MUCH MORE! Definitely recommend for anyone managing their own business.
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About 17hats.com
Boost small business growth and revenue with 17hats. Organize for ease, streamline for speed, and automate for growth. Start your free trial today.
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Technology Stack
17hats.com uses 23 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Framer, Webflow
Cloud & Hosting
AWS CloudFront
Email Marketing
Drip
Traffic & Audience
17hats.com receives approximately 816.3K monthly visitors and ranks #53,491 globally. The website has a bounce rate of 35% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 5:23 on the site.
The majority of 17hats.com's traffic comes from undefined, undefined, .
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