9:41
provisor.com
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provisor.com

14 technologies
VerifiedGrowingVisit1.7K/mo$5M3014 Tech
Deep Dive

ProVisor: The 20-Year Veteran in a Fintech World

A $5M revenue mortgage lender playing the long game with 30 employees and a human-first approach.

In a fintech world obsessed with AI-driven instant approvals, ProVisor is a 20-year veteran doubling down on human expertise. With just 30 employees generating $5M in revenue, they aren't trying to be the next billion-dollar disruptor—they're trying to be the last mortgage lender you'll ever trust.

$5.0M
Annual Revenue
30
Employees
66%
Direct Traffic
20+
Years Experience

"They don't need 1,000 engineers to win—they need 30 loan officers who actually pick up the phone."

The Human-First Moat

ProVisor's traffic profile is telling: 66% direct traffic versus only 18% organic search. This isn't a SEO play—it's a relationship business. Customers type 'provisors login' directly because they already have a human connection. While competitors burn cash on Google Ads, ProVisor's existing clients are their acquisition engine. This is classic high-trust, high-touch B2B2C playbook.

The Anti-Disruption Play

Here's the contrarian bet: ProVisor is thriving by being boring. Their tech stack (jQuery, Bootstrap, Swiper) is dated, but their revenue per employee is a healthy ~$167K. They're not chasing VC funding or burning on R&D. They're capturing high-intent keywords like 'home loans' (4,610 monthly volume) and 'mortgage calculator wi' without the overhead of a 200-person engineering team. It's profitable, sustainable, and unsexy.

The leadership team structure reveals their priorities. James Mercado is President & Chief Motivational Officer—a title that screams culture-first. You don't see 'Chief Motivational Officer' at JPMorgan Chase. This is a small team where leadership is literally about morale, not just metrics. The NMLS-licensed loan officers are the product, not the platform.

  • 66% direct traffic proves strong referral and repeat business
  • Niche expertise: WHEDA loans and Wisconsin-specific products
  • Lean operations: $167K revenue per employee vs. industry average
No mobile app or instant pre-approval tech
20+ years of trust and relationships
Dated website stack (jQuery, Bootstrap)
High-touch service with real humans
Zero organic search moat (only 18% traffic)
Profitable without VC dependency

The Real Lesson: Profit > Scale

ProVisor proves you don't need to be a unicorn to win. Sometimes, being a reliable horse in a $11T mortgage market is the better business.

What tech stack does Provisor use?

23 detected
Accessibility1
Programming Languages1
Advertising1
Customer Support1
Analytics & Marketing1
Performance1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics9
F
Facebook Pixel
G
Google Analytics
G
Google APIs
F
Facebook Pixel
G
Google Tag Manager
G
Google Static
G
Google Analytics
F
Facebook
F
Facebook CDN

How much traffic does Provisor get?

Traffic & Engagement

1.7K
Monthly Visits
2.2
Pages/Visit
0:47
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend-18%
2.1K
Oct 2025
Oct
1.4K
Nov 2025
Nov
1.7K
Dec 2025
Dec

Traffic Sources

Search
18%
Direct
66%
Social
10%
Referrals
5%
Email
0%
Paid
1%

Where is Provisor's audience located?

🌍100.0%

What keywords does Provisor rank for?

5 keywords
1home loans4.6K vol$10.23
2provisors login1.2K vol
3wheda480 vol$3.70
4mortgage calculator wi330 vol$1.01
5wheda loan260 vol$5.03

How is Provisor's SEO?

Meta Tags

title41 chars

ProVisor | Transparent Mortgage Solutions

description115 chars

ProVisor is your premier mortgage lender with over 20 years of experience to help you with your mortgage financing.

languageEN

H1 Tags

h1Transparent Mortgage Solutions

Who works at Provisor?

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What do customers think of Provisor?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Provisor

What is Provisor's Revenue?
Provisor generates approximately $5M in annual revenue. With 30 employees, that's $168,000 per employee.
What does Provisor do?
ProVisor is your premier mortgage lender with over 20 years of experience to help you with your mortgage financing.
How fast is Provisor growing?
Provisor employee count has changed by 7% year over year.
What technologies does Provisor use?
Provisor uses 14 technologies across their website including Accessibility, Fonts, Programming Languages. Key technologies include UserWay, Google Fonts, PHP.
Who are Provisor's competitors?
Provisor's main competitors include Bank of Sun Prairie, Great Midwest Bank, Oak Bank, Citizens State Bank - Cadott, National Bank of Commerce. These companies operate in similar markets and compete for the same customer base.

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About provisor.com

ProVisor is your premier mortgage lender with over 20 years of experience to help you with your mortgage financing.

Company Overview

provisor.com
Website
#8,128,794
Global Rank
1.7K
Monthly Visitors
14
Technologies

provisor.com Key Pages

Contact provisor.com

Technology Stack

provisor.com uses 14 technologies across their website including UserWay, Google Fonts, PHP, and more.

Accessibility

UserWay

Fonts

Google Fonts

Programming Languages

PHP

CMS

Drupal

Advertising

Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

1.7K
Monthly Visits
35%
Bounce Rate
2.2
Pages/Visit
0:47
Avg. Duration

provisor.com receives approximately 1.7K monthly visitors and ranks #8,128,794 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:47 on the site.

The majority of provisor.com's traffic comes from .

Frequently Asked Questions

What is provisor.com?
ProVisor is your premier mortgage lender with over 20 years of experience to help you with your mortgage financing.
What technologies does provisor.com use?
provisor.com uses 14 technologies including UserWay, Google Fonts, and 8 more. View the full tech stack analysis above.
How do I contact provisor.com?
You can contact provisor.com through their contact page.
What are provisor.com's social media accounts?
provisor.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is provisor.com?
provisor.com receives approximately 1.7K monthly visitors and ranks #8,128,794 globally. Traffic is growing by 23.7% month-over-month.

Related Searches

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This page provides publicly available information about provisor.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit provisor.com directly at https://provisor.com.