PSAV.com is now Encore Global, but the domain redirect tells a story of massive corporate consolidation. This isn't just an event tech vendor—it's a $1.09B behemoth with 3,715 employees that controls 69% of its traffic directly. While startups chase organic growth, Encore has built a fortress.

"When 69% of your traffic is direct, you're not building a website—you're running an enterprise."

• 3,715 employees: This is a mid-sized public company, not a startup
• Direct traffic dominance: 69% suggests massive client retention
• Enterprise keywords: Security and training terms dominate search volume
• Global scale: Event production is inherently location-dependent, requiring deep infrastructure

For founders and investors, Encore represents the classic enterprise services playbook: acquire, consolidate, and leverage scale. Their $1.09B revenue with 3,715 employees means ~$293K revenue per employee—healthy for services but limited upside. The absence of public funding data suggests bootstrapped or private equity backing, not VC. Their leadership team (Richard Nelson, Matt Johnsen, Michael Deloian) are operators, not founders—this is a mature company executing, not innovating.