With 199 employees and a $50M revenue footprint, Pseudio operates at the intersection of e-commerce and physical retail. Their traffic split—49% organic, 36% direct—reveals a brand that people actively seek out. This isn't a social media darling; it's a destination retailer. The 27,867 monthly visits might seem modest, but they're highly qualified. When someone types 'pseudio' into Google (620 monthly searches) or directly navigates to the site, they're not browsing—they're buying.

Pseudio's genius lies in its brand partnerships. Carhartt generates 926,360 monthly searches in Canada alone, and Pseudio captures a slice of that demand. But here's the insight: they're not just reselling Carhartt—they're bundling it with East Coast Lifestyle, Troll Co., and Hockey Benders. This creates a curated 'Canadian lifestyle' basket that Amazon can't replicate. When someone searches for 'Carhartt men's lightweight insulated stretch jacket' (140 monthly searches), Pseudio isn't just a vendor—they're a destination with free shipping on $75+ orders and 15% off first purchases.