pshra.org
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PSHRA: The Quiet Giant of GovTech
How a 38-person team built a $6M revenue engine serving public sector HR
While Silicon Valley chases AI unicorns, PSHRA quietly dominates a critical niche: connecting the HR professionals who manage America's public workforce. This isn't a startup story—it's a masterclass in vertical community building.
"In a world of feature bloat, PSHRA proves that depth beats width every time."
The Community Flywheel
PSHRA's 52% direct traffic share reveals a powerful truth: their members don't discover them, they seek them out. With 15,791 monthly visits from a hyper-targeted audience of public sector HR leaders, they've built a moat around a community that simply can't be served by generic HR platforms.
The Search Paradox
Here's where it gets interesting. Their top organic keyword isn't 'public sector HR'—it's their own brand name. But buried in the data is gold: 170 monthly searches for 'did bcbs of texas say it will still support sexual reassignment surgery in 2026.' This reveals their true value: they're the authoritative source when policy meets HR chaos.
The tech stack tells its own story. jQuery, Bootstrap, and a sprinkle of Tailwind CSS—not flashy, but battle-tested. This isn't a team chasing the latest React framework; they're optimizing for reliability over trendiness. When your audience is government agencies, uptime beats innovation.
- 33% of traffic comes from organic search, proving content moats work in niche verticals
- Instagram presence suggests they're modernizing community engagement beyond LinkedIn
- The 'undefined' country data (96.5% traffic) screams US government IP blocks and privacy tools
The Real Lesson? Own Your Niche.
PSHRA doesn't need millions in funding because they own a problem space so completely that their members show up by name. That's not a marketing strategy—it's a monopoly in disguise.
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Home - PSHRA
The Public Sector HR Association (PSHRA) is the leading member community connecting public sector HR professionals with the insights, education and expertise
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About pshra.org
The Public Sector HR Association (PSHRA) is the leading member community connecting public sector HR professionals with the insights, education and expertise
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pshra.org uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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Traffic & Audience
pshra.org receives approximately 15.8K monthly visitors and ranks #1,020,651 globally. The website has a bounce rate of 40% with visitors viewing an average of 8.1 pages per visit. Users spend an average of 3:14 on the site.
The majority of pshra.org's traffic comes from undefined, .
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