In an era obsessed with SaaS valuations and digital disruption, PSM—a 679-employee, $84.9M revenue industrial engineering firm—operates in the physical world of turbines and power plants. Their website traffic suggests obscurity, but their Hanwha Group backing and global footprint tell a different story.

"Their website gets less traffic than a mid-sized newsletter, but they're engineering the backbone of global power infrastructure."

The tech stack tells the story of a company that built a digital presence but never optimized it. jQuery and Bootstrap suggest legacy systems, while Tailwind and AOS indicate recent modernization attempts. They're caught between eras—engineering first, marketing second.

• Hanwha Group partnership provides capital but creates corporate complexity
• Turbine services (340 monthly searches) represent their most viable SEO opportunity
• Jupiter, FL location (300 searches) hints at manufacturing footprint challenges
• The 'blog-subscription' page suggests content strategy attempts that haven't scaled