publicize.co
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Publicize.co: The Bootstrapped PR Machine
A $7.7M revenue specialist firm winning where giants fail
In a market saturated with generic agencies, Publicize.co has carved out a $7.7M niche by refusing to be everything to everyone. They aren't just selling press releases; they're selling survival for tech startups drowning in obscurity.
"They aren't chasing vanity metrics. They are building a reputation engine for the next generation of unicorns."
The SEO Paradox
Publicize.co ranks #3.8M globally—a number that looks disastrous until you analyze their traffic sources. 49% is direct traffic, a staggering figure for a B2B service. This signals high client retention and repeat business. They don't need to rank for 'PR agency' because their clients find them through referrals and niche crypto/SaaS communities. They are playing a different game entirely.
The Niche Within a Niche
While competitors chase broad keywords, Publicize targets high-intent, low-volume searches. Ranking for 'crypto pr agencies' and 'find pr person for saas business' isn't accidental—it's a calculated strike against the bloated legacy firms. They capture founders who are already in pain and actively seeking a solution, converting curiosity into cash at a much higher rate.
The tech stack reveals a modern, lean operation. Utilizing Tailwind CSS and Cloudflare, they prioritize speed and efficiency over bloated enterprise suites. However, the reliance on jQuery in 2024 suggests a focus on stability over bleeding-edge innovation—a pragmatic choice for a service business where uptime and reliability trump flashy UI.
- Bootstrapped mindset: $7.7M revenue with no external funding reported, implying healthy margins.
- Leadership depth: Led by Conrad Egusa with a distributed team structure (Colombia/Ecuador/US presence).
- Trust signals: 11 Trustpilot reviews averaging 4.1 stars, a solid but not overwhelming score that suggests authenticity over artificial inflation.
The Silent Giant
Publicize.co proves you don't need to rank #1 on Google to build a $7M business. You just need to own the conversation where your customers actually hang out.
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Publicize - Digital Public Relations Firm
We are a specialist tech public relations firm that helps growing businesses build their brands and exposure.
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Reviews (11)
Absolutely recommended
I cannot praise Publicise enough for their outstanding support and dedication. From the moment we engaged with them, it was evident that they were genuinely interested in our work and committed to helping us succeed. Their approach is not just about delivering results but about understanding our unique needs and the best ways to support us. What truly sets them apart is their ability to tailor opportunities for promotion specifically to our needs understanding limitations and restraints we may have. They take the time to understand our brand identity, target audience, and objectives before offering us opportunities. They actively seek our input, welcome our suggestions, and are always receptive to discussing new ideas. In sum, working with Publicize has been an extremely positive experience that I look forward to continuing.
We used them for 6 months
We used them for 6 months. We saw results that we believe we worthwhile. We got a handful of top tier placements and the price was right to match the results.
An amazing team that yields fantastic results
I met Conrad when he did a free seminar at my coworking space a few years ago. I got a lot of great ideas out of it. I decided to give Publicize a try a few months later, and it went really well. It was a short-term contract, and we focused on some specific milestones, and they were al reached. A few years later, I’ve been working with them again, this time on an ongoing basis, and with a different team. The results have been incredible. We’ve been featured in some top tier outlets, both in the US and abroad. I can’t recommend Publicize enough.
Collaboration goes a long way
As we strive to boost revenue growth with strategic press coverage, the Publicize team supports that effort by securing guest articles, notable mentions, and organic engagement. With numerous unique articles in the past year, we’re pleased with the results, not to mention the positive collaboration between our teams. Publicize isn’t afraid to dive deep into our goals and challenges, going above and beyond to hit our bullseye.
Blown away by Publicize
I engaged Publicize last summer to help us widen our brand awareness through PR and thought leadership. From the beginning of the process I was absolutely amazed at the quality of work Verushka and the team gave us. In past roles, we spent thousands on PR with zero organic opportunities. In the first tactic on outreach, the team had secured 8 opportunities for us. I was completely amazed. From strategy, to pivoting to supporting us with blog content, the Publicize team have felt like an extension of our team and after every call we would say "how did we do this without them?!". We look forward to a continued relationship and cannot recommend them enough. I struggle to understand the 1 star review on here as that's not been our experience. A supporting agency are only as good as the brief you provide them.
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About publicize.co
We are a specialist tech public relations firm that helps growing businesses build their brands and exposure.
Company Overview
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Technology Stack
publicize.co uses 14 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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YouTube Embed
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Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
publicize.co receives approximately 5.4K monthly visitors and ranks #3,831,289 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:04 on the site.
The majority of publicize.co's traffic comes from undefined, undefined, .
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