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publix.com
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publix.com

1 technologies
VerifiedGrowingVisit19.7M/mo$271M1.9K1 Tech25 Leads
Deep Dive

Publix.com: The Digital Ghost of a Grocery Giant

A 19M monthly visit site that shows almost nothing—and that's the point

The first thing you see on publix.com is 'Access Denied.' For a website with nearly 20 million monthly visits, this is either a catastrophic failure or a masterclass in controlled access. The truth reveals a fascinating story about a company that built a digital fortress around its physical empire.

19.7M
monthly visits
#2,171
global rank
33%
organic search
62%
direct traffic

"Publix doesn't need to convert you online—they've already won in the parking lot."

The Traffic Paradox

With 62% direct traffic and only 33% organic search, Publix.com operates like a utility rather than a marketing funnel. Customers don't discover Publix online—they already know where it is. The search volume for 'publix' alone (643K monthly) proves brand dominance, but the site's 'Access Denied' suggests they're protecting something more valuable than pageviews: their physical store traffic and supply chain secrets.

The Digital Moat

While competitors like Kroger and Walmart invest billions in e-commerce, Publix maintains a minimalist digital presence. Their top keywords—'weekly ad,' 'pharmacy,' 'careers'—reveal a site optimized for utility, not conversion. This isn't a failure; it's a strategic choice to keep customers in-store where margins are higher and brand loyalty is physical.

The Trustpilot rating of 1.8/5 from 883 reviews tells a different story. This isn't a site users love—it's a site they're forced to use for basic information. The employees listed (Zoning Enforcement Officer, Security Officer) suggest a corporate structure focused on physical operations, not digital innovation. Publix is a 20th-century retailer operating a 21st-century website as an afterthought.

  • 19M+ monthly visits with minimal conversion optimization
  • 62% direct traffic shows unmatched brand recognition in Southeast US
  • Top keywords focus on store locators, not e-commerce
  • Tech stack is virtually nonexistent—just HSTS security headers
No modern e-commerce experience
Dominant regional brand with 62% direct traffic
Poor user ratings (1.8/5 on Trustpilot)
Protected physical store traffic
Minimal tech stack investment
Utility-focused site serving loyal customers
Access-denied pages blocking discovery
Strategic digital minimalism

The Fortress Strategy

Publix proves that sometimes the best digital strategy is to let your brand do the talking while your website does the bare minimum.

What tech stack does Publix use?

1 detected
Security1

How much traffic does Publix get?

Traffic & Engagement

24.4M
Monthly Visits
+7.5%
4.2
Pages/Visit
6:56
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend+8%
22.6M
Oct 2025
Oct
22.7M
Nov 2025
Nov
24.4M
Dec 2025
Dec

Rankings

#2,052
Global Rank
#443
United States Rank
Retail
Category

Backlinks & Authority

2.2M
Backlinks
26.7K
Ref. Domains
76
Authority Score
Low
Penalty Risk
Backlinks Trend+1%
2.2M
Jul 2025
Jul
2.2M
Aug 2025
Aug
2.2M
Sep 2025
Sep
2.1M
Oct 2025
Oct
2.2M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Search Traffic

Organic
11.8M
Paid
1

Top Organic Keywords

#1publix
3,350,000 vol23.0%
#1publix near me
823,000 vol5.6%
#1publix pharmacy
368,000 vol2.5%
#1publix weekly ad
301,000 vol2.1%
#2grocery store near me
1,220,000 vol0.9%

Where is Publix's audience located?

🇺🇸United States99.4%
🇨🇦Canada0.2%
🇹🇷Turkey0.1%
🇩🇪Germany0.1%
🇮🇳India0.1%

Device Distribution

Desktop18.6%
Mobile81.4%

What keywords does Publix rank for?

5 keywords
1publix643.5K vol$0.71
2publix weekly ad89.2K vol$0.61
3publix pharmacy68.7K vol$1.10
4publix careers21.4K vol$0.62
5publix bogo23.7K vol$0.49

How is Publix's SEO?

Meta Tags

title13 chars

Access Denied

H1 Tags

h1Access Denied

Who works at Publix?

Loading leads...

What do customers think of Publix?

Publix Super Markets

Publix Super Markets

1.8
883 reviews

Categories

Grocery Store#undefinedSupermarket#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
ramona ciorciovel
12/28/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/26/2025
Iulian at Deli -Marco Island on Collier…

Iulian at Deli -Marco Island on Collier bldv was great !5 ⭐️

Nata O
12/24/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/22/2025
Great service friendly staff

Great service friendly staff

Craig Webb
1/12/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/1/2026
Publix is a lot more expensive than anywhere else

I've been shopping at Publix for a long time. Most things I get from Walmart and save a lot of money. But now Publix prices have gotten to extreme. Y'all gotta be out of your minds. Im sorry I'm not paying those prices anymore. Time to find somewhere else

T Angels
1/10/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/8/2026
HIGH PRICES FOR FAKE FOOD

ublix Review – High Prices, Low Quality, Misleading Fruit Bowls Publix has completely lost touch with everyday customers. The prices are extremely high, and the quality no longer matches what you’re charging—especially when it comes to the so-called “fresh” fruit bowls. These fruit bowls are overpriced, low-quality, and lack real nutritional value. The fruit often tastes bland, overripe, or processed, yet the cost is close to what a child’s full meal would be for the day. That’s unacceptable for families trying to eat healthy on a budget. What’s most disappointing is that Publix built its reputation on quality and trust, but now it feels like profit is being put over people. Selling overpriced, low-nutrient food while branding it as fresh and healthy is misleading. Many customers are struggling financially and trying to make better food choices. We deserve real fruit, real nutrition, and fair pricing—not inflated costs for food that doesn’t deliver. Publix needs to do better, because loyalty is earned, not assumed.

Paul Ross
12/12/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 12/12/2025
Prices are off the chart

Prices are off the chart. Maybe im just aging but I'll stick with Aldi or Walmart for now.

Frequently Asked Questions about Publix

What is Publix's Revenue?
Publix generates approximately $271M in annual revenue. With 1,932 employees, that's $140,000 per employee.
How fast is Publix growing?
Publix has grown by 7.5% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Publix?
When visiting Publix, visitors view an average of 4.2 pages per visit, and spend around 6:56 on the site, and the bounce rate is 46.6%.
How do people find Publix?
12.6M people (52%) visit Publix directly. 11.8M (48%) find them through organic search. 1 (0%) come through paid advertising.
Who uses Publix?
Publix's top market is United States with 24.3M visitors (99.4%). Canada is 2nd with 39.2K (0.2%). Turkey is 3rd with 15.8K (0.1%).
What technologies does Publix use?
Publix uses 1 technologies across their website including Security. Key technologies include HSTS.
Who are Publix's competitors?
Publix's main competitors include Walmart, Kroger, Wegmans, Aldi. These companies operate in similar markets and compete for the same customer base.
What do customers think of Publix?
Publix has a Trustpilot score of 1.8 out of 5 (2 stars) based on 883 customer reviews.

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How to contact Publix?

Contact Information

Export publix.com Data

Download the complete tech stack, analytics, leads, and company data for publix.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About publix.com

Company Overview

publix.com
Website
food_and_drink
Industry
#2,171
Global Rank
19.7M
Monthly Visitors
1
Technologies
25+
Employees

Contact publix.com

Phone Numbers

Technology Stack

publix.com uses 1 technologies across their website including HSTS.

Security

HSTS

Traffic & Audience

19.7M
Monthly Visits
33%
Bounce Rate
4.9
Pages/Visit
4:07
Avg. Duration

publix.com receives approximately 19.7M monthly visitors and ranks #2,171 globally. The website has a bounce rate of 33% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 4:07 on the site.

The majority of publix.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is publix.com?
publix.com is a website that you can visit at https://publix.com. Use TechList.ai to discover the technologies, analytics, and company information about publix.com.
What technologies does publix.com use?
publix.com uses 1 technologies including HSTS. View the full tech stack analysis above.
How popular is publix.com?
publix.com receives approximately 19.7M monthly visitors and ranks #2,171 globally. Traffic is growing by 6.4% month-over-month.

Related Searches

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This page provides publicly available information about publix.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit publix.com directly at https://publix.com.